Creative Thinking:Theory & Practice
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2019
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advertising and Marketing Comm, Advertising/Marketing CommMgmt, General Education
Program Coordinator(s): Marc Doucette, Sarah Sinclair
Course Leader or Contact: Michael McNamara
Version: 20190107_00
Status: Approved (APPR)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Students explore creativity as a discipline of study, cultural myths about creativity, and the psychological conditions conducive to creative thinking. Through interactive lectures and discussions, they develop an understanding of the context, history, and major theories of the discipline. By engaging in experiential techniques, their competence and confidence to creatively address practical challenges is expanded. Students examine their own creative processes through reflective journaling, and they demonstrate their learning through exercises, a mid-term assessment, designing a project, and the development of a course e-portfolio.

Program Context

Advertising and Marketing Comm Program Coordinator(s): Marc Doucette
This is a required course in the Advertising and Marketing Communication program that provides knowledge to support other courses in the program.

Advertising/Marketing CommMgmt Program Coordinator(s): Marc Doucette
This is a required course in the Advertising and Marketing Communication Management program that provides knowledge to support other courses in the program.

General Education Program Coordinator(s): Sarah Sinclair
This course is part of the General Education curriculum which is designed to contribute to the development of the students' consciousness of the diversity, complexity, and richness of the human experience; their ability to establish meaning through this consciousness; and, as a result, their ability to contribute thoughtfully, creatively, and positively to the society in which they live and work. General Education courses strengthen students' generic skills, such as critical analysis, problem solving, and communication, in the context of an exploration of topics with broad-based personal and/or societal importance.

Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course, students will have demonstrated the ability to integrate creativity theory with their capacity to apply creative principles and strategies to real-life challenges.
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Identfy the context, history, and major theories of creativity
  2. Describe creativity theory in terms of societal context and psychological models
  3. Explain major emotional, cultural, and environmental creative blocks
  4. Identify their creative processes.
  5. Exercise methods to develop personal creative capacity.
  6. Evaluate creativity techniques and tools to apply in different situations.
  7. Apply creativity processes, tools, and techniques to different problems or opportunities.
  8. Employ principles for fostering a positive team environment conducive to creativity.
  9. Identify a challenge or opportunity suitable for the application of creativity processes, tools, and techniques.
  10. Create a solution to an unresolved challenge.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: IN-CLASS
 Creativity Assignment25.0%
 Mid-term Test25.0%
 Creativity Portfolio25.0%
 Creative Problem Solving Project25.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL To encourage behaviours that will help students to be successful in the workplace and to ensure that students receive credit for their individual work, the following rules apply to every course offered within the Faculty of Humanities and Social Sciences. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the professor. 2. Students must write all tests at the specified times. Missed tests, in-class activities, assignments and presentations are awarded a mark of zero. If an extension or make-up opportunity is approved by the professor as outlined below, the mark of zero may be revised by subsequent performance. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding weekends and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. 3. Students, who miss a test or in-class activity or assignment or fail to submit an assignment on time due to exceptional circumstances, are required to notify their professor in advance of the class whenever possible. A make-up test may be supplied for students who provide an acceptable explanation of their absence and/or acceptable documentation explaining their absence (e.g., a medical certificate). All make-up tests are to be written at a time and place specified by the professor upon the student's return. Alternately, students may be given an opportunity to earn the associated marks by having a subsequent test count for the additional marks. Exceptional circumstances may result in a modification of due dates for assignments. 4. Unless otherwise specified, assignments and projects must be submitted at the beginning of class. 5. Students must complete every assignment as an individual effort unless, the professor specifies otherwise. 6. Since there may be instances of grade appeal or questions regarding the timely completion of assignments and/or extent of individual effort, etc., students are strongly advised to keep, and make available to their professor, if requested, a copy of all assignments and working notes until the course grade has been finalized. 7. There will be no resubmission of work unless this has been previously agreed to or suggested by the professor. 8. Students must submit all assignments in courses with practical lab and field components in order to pass the course.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


Essential Employability Skills
Essential Employability Skills emphasized in the course:

  • Communication Skills - Communicate clearly, concisely and correctly in the written, spoken, visual form that fulfills the purpose and meets the needs of the audience.
  • Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication.
  • Critical Thinking & Problem Solving - Apply a systematic approach to solve problems.
  • Information Management - Locate, select, organize and document information using appropriate technology and information systems.
  • Information Management Skills - Analyze, evaluate, and apply relevant information from a variety of sources.

General Education
This General Education course relates to the following themes as specified by the Ministry of Colleges and Universities.

  • Personal Understanding

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

  • Challenge Exam
    Notes:  Notes: One or more component may be required contingent upon the student's prior learning experience.
  • Portfolio
    Notes:  Notes: One or more component may be required contingent upon the student's prior learning experience.

Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: Multiple Professors
RequiredTextbookWired to create: Unraveling the Mysteries of the Creative Mind, Kaufman, S.B. and Gregoire, C., TarcherPerigee, ISBN 9780399175664, 2016
OptionalTextbookCreativity: Flow and the Psychology of Discovery and Invention, Csikssentmihalyi, Mihaly, Harper Collins, 1996
OptionalTextbookSerious Creativity: Using the Power of Lateral Thinking to Create New Ideas, De Bono, Edward, Harper Collins
OptionalTextbookA Whole New Mind, Pink, Daniel, Riverhead Trade

Applicable student group(s): Cross College General Education
Course Details:

Some details of this outline may change as a result of circumstances
such as weather cancellations, College and student activities, and
class timetabling.

Unit 1- Introduction

-Definitions of "Creativity"
-Introduction to the course, the professor, and each other.
-Course objectives, anticipated outcomes, the topical outline, and the
assignment structure for the course. 
Unit 2- The History of Creativity

-Historical evolution of the concept and theory of creativity. 
-Creativity in ancient Greek culture
-Creativity during the period of the Enlightenment. 
-Creativity in 1940's-50's
*E. Paul Torrance
  *J.P. Guildford
*Alex Osborne
-4 P's of Creativity: Person, Product, Process, and Press.

SBK, Introduction: Messy Minds, Chapter 2
Unit 3- Individual  Theories of Creativity

-Individualistic theories of creativity (`little c' creativity)
-Trait theory and the creative personality
-Insight and Cognitive psychology
*Donald McKinnon & the Creative Personality
*Insight & the Creative Brain- Alice Flaherty and the  3-factor model

SBK, Chapter 1

Creativity Assignment (25%)
Unit 4- Socio-cultural theories of Creativity

-Creativity and the socio-cultural approach
-Big 'C' Creativity
-Cultural domains, field, and context
-Csikzentmihalyi's socio-cultural model of creativity
-Amabile's componential theory of creativity

SBK, Chapter 3, and 4

Midterm Test (25%)
Unit 5-  Psychiatry, Abnormal Psychology, and Creativity

-Madness and the creative process.
-The relationship between creativity and drug use. 

SBK, Chapters 5, 6, and 7
Unit 6- Thinking, Creatively

-`Thinking process of idea generation'
-Divergent and convergent thinking
-Torrance test for Creativity
-Edward de Bono
-Lateral' thinking
-6 thinking hats
-The power of perception (PO)  

SBK, Chapters 8, 9, and 10

Creativity Portfolio (25%)
Unit 7- Creative Problem Solving 

-5W's +H, Why
-Why, what's stopping you
-Stick'em up brainstorming
-Dot Voting

Creative Problem Solving Project (25%)

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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