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Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2012
Prerequisites:
N/A
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Course
Name (short): Advg & the Global Market
School: Business
Program(s):
Advertising Management
Program Coordinator(s):
Peggy Barnwell
Course Leader or Contact: N/A
Originator: Brenda Ciolfi
Designate: Brenda Ciolfi
Version: 3.0
Status: Approved (APPR)
Calendar Description
Students learn to develop communications plans appropriate to the
global marketplace. Specifically, they investigate and assess
promotional opportunities in international markets with particular
attention to how political systems, new technologies, consumer
behaviour and culture affect marketing communications planning.
Typical Instructional Format
Lecture
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42.0 |
| Total hours: |
42.0 |
Courses may be offered in other formats.
Section I Notes:
This is a web-based course offered online, using Sheridan¿s current
LMS (Learning Management System). To take this course, students will
need reliable access to the Internet and manage the virtual
component to the course.
This is a hybrid course, meaning that some sessions are conducted in
a classroom while others are completely online, as determined by the
course design. The hybrid model is 2 hours in a classroom and 1 hour
virtual per week.
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2012
Professor: Multiple Professors
Textbook(s): Global Marketing, 6th edition, Pearson, 2011. Warren Keegan and Mark
Green
Applicable student group(s): Advertising Graduate Certificate students
Course Details:Week 1/Lesson 1:
Content: Orientation and Introduction into Advertising & the Global
Market, course overview and assignment review;
Learning Outcomes: LO1,2
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
On-Line learning activity & assessment "Canada as a Brand" case
study reading and discussion 2%;
Week2 /Lesson 2:
Topic: The Global Marketing Environment
Learning Outcome(s)LO 1, 2
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
Week 3/Lesson 3:
Topic: The social cultural setting, regulating global marketing;
Learning Outcome(s)LO 2,3, 4
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
On-Line learning activity & assessment "Barbie" case study reading
and discussion 2%;
Week 4/Lesson 4:
Topic: Segmenting, targeting & positioning in a global marketplace.
Learning Outcome(s)LO 4,5
Class room learning activity: In-class lecture, power point
presentation; research activity integrated with group ¿product¿
assignment;
On-Line learning activity & assessment "MTV" case study reading and
discussion 2%;
Week 5/Lesson 5 :
Topic: Product and brand decisions.
Learning Outcome(s)LO 4,5
Class room learning activity: In-class lecture, power point
presentation, group discussion, test review;
Week 6/Lesson 6:
Class room test # 1 - 25%
Learning Outcomes: LO 1, 2, 3, 4,
Week 7/Lesson 7:
Topic: Developing global advertising strategies.
Learning Outcome(s)LO 5
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
Week 8/Lesson 8:
Topic: Developing global public relations & publicity strategies;
Learning Outcome(s) LO6, LO 7
Class room learning activity: In-class lecture, power point
presentation, group discussion assignment workshop;
On-Line learning activity & assessment - Explore Strawberry Frog
website and answer on-line quiz 2%;
Week 9/Lesson 9:
Topic: Developing sales promotion, direct marketing and event
sponsorship strategies.
Learning Outcome(s)LO6, LO 7
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
Assignment Due - 20%
Week 10/Lesson 10:
Topic: The Global Electronics Marketplace.
Learning Outcome(s)LO4
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
On-Line learning activity & assessment - Read "E-Bay in Asia" and
discuss 2%;
Week 11/Lesson 11:
Topic: Global marketing & communications and ethnicity in Canada.
Learning Outcome(s)LO2
Class room learning activity: In-class lecture, power point
presentation, group discussion test review;
Week 12/Lesson 12:
Class room test # 2 - 25%
Learning Outcomes: LO 4,5,6,7,
Week 13/Lesson 13:
Class room activity: Group Presentations - 20%
Learning Outcomes: LO 4,5,6,7,
Week 14/Lesson 14:
Class room activity: Group Presentations continue
Learning Outcomes: LO 4,5,6,7,
Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original,
unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on
work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not
the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in the Student Handbook.
Students who have any questions regarding whether or not specific circumstances involve a breach of academic
honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.
Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment
of every person engaged in the learning process. Behaviour which is inconsistent with this principle will
not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
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