ADVG57370
Creative Communication Arts
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version   Public
 
Section I: Administrative Information
  Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2013
Prerequisites: N/A
Corequisites: N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A

Course Name (short): Creative Communication Arts
School:
Business
Program(s): Advertising-Account Management
Program Coordinator(s): Peggy Barnwell
Course Leader or Contact: Derek Chapman
Originator: Brenda Ciolfi
Designate: Brenda Ciolfi
Version:
1.0
Status: Approved - Under Rev (AREV)

Calendar Description
Students develop the design and writing communication skills that form an essential part of the advertising business. Students learn creative development and communication skills relevant to the advertising business and then implement the executions of strategic thinking using industry standard software.

Typical Instructional Format

Lab
14.0
Lecture
28.0
Total hours: 42.0

Courses may be offered in other formats.

Section I Notes: N/A

 
 
Section II: Course Details

Detailed Description
Students learn how to develop the various creative elements of modern multimedia advertising based on sound strategic principles through interactive lectures, in-class activities and lab work. Students use their creative writing skills and industry design software to create effective advertising communications. Appropriate business attitudes and behaviors need to be demonstrated including meeting deadlines, proper meeting etiquette and techniques, professional presentations and the demonstration of respect for peers and their learning environment.

Program Context

 
Advertising-Account Management Program Coordinator: Peggy Barnwell
This is a required course for students in the Advertising Account Management program. It is designed to develop creative thinking and design skills so that students are able to understand the creative development processes in the advertising industry and apply those principles in practice.


Course Critical Performance and Learning Outcomes

 
 Course Critical Performance & Learning Outcomes

Critical Performance 

By the end of this course, students will have demonstrated the 
ability to apply design and creative principles in the creation of 
strategic advertising messages.

1.  Apply design principles in typography and imagery.
2.  Create effective creative advertising executions.
3.  Analyze consumer information in the development of creative 
    materials.
4.  Apply consumer analysis in the development of creative executions.
5.  Prepare effective presentation material.
6.  Evaluate the effectiveness of creative advertising material.
7.  Design communication materials using current industry standard 
    software.
8.  Collaborate with fellow students in the development of advertising
    concepts.
8.  Meet deadlines and present advertising materials orally and 
    visually in a professional manner
10. Create self-promotional material.

Evaluation Plan
Students demonstrate their learning in the following ways:

 
Students demonstrate their learning in the following ways:

Assignments 50%
2 Creative projects (2 @ 25% each)

Group Work 30%
1 Creative campaign development and presentation

Lab Tests 20%
2 tests @ 10% each

Photoshop, Acrobat and InDesign tests

Deadlines are of vital importance in the advertising industry and 
the late penalties incurred for missing them are outlined in 
Advertising Program Expectations document.
Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

 

Essential Employability Skills
Essential Employability Skills emphasized in the course:

  Communication   Critical Thinking & Problem Solving   Interpersonal
  Numeracy   Information Management   Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact: Multiple PLA Contacts

Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous life and work experiences. This course is eligible for challenge through the following method(s):

Challenge Exam Portfolio Interview Other Not Eligible for PLAR
        X

Notes: N/A

 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2013
Professor: Multiple Professors
Textbook(s):
N/A

Applicable student group(s): Advertising Account Management Graduate Certificate
Course Details:
Module 1 Introduction
-	Introduction to the course
-	Overview of assignments and tests
-	The creative elements involved in the creation of an 
         advertising campaign
-	The modern ad environment
-	Creative development and brainstorming.

Module 2 The Adobe Creative Suite 
-	Basic layout Design.
-	Basic typography.
-	An introduction to digital imagery.
-	PDF technology.
-	Photoshop and InDesign

Module 3 Print Communication
-	The Core Idea
-	Designing print elements around a single idea and position.
-	Creative and its relevance to the consumer.
-	Consumer experience and relationship with the product.

-	Lab Adobe test: 10%
-	Project 1:  25%


Module 4 Broadcast Material.
-	Introduction to creative elements for broadcast.
	-	Creating Radio and TV Commercials.
	-	Writing and timing commercials.
	-	Digital communication.

-	Group Project Presentations: 30%
-	Project 2: 25%
-	Lab Adobe Test: 10%


Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including assisting another student to cheat, will be penalized as detailed in the Student Handbook.

Students who have any questions regarding whether or not specific circumstances involve a breach of academic honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.

Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
 
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