ADVG57370
Creative Communication Arts |
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I: Administrative Information II: Course Details
III: Topical Outline(s) Printable Version Public |
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Section I: Administrative Information
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Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2013
Prerequisites:
N/A
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Course
Name (short): Creative Communication Arts
School: Business
Program(s):
Advertising-Account Management
Program Coordinator(s):
Peggy Barnwell
Course Leader or Contact: Derek Chapman
Originator: Brenda Ciolfi
Designate: Brenda Ciolfi
Version: 1.0
Status: Approved - Under Rev (AREV)
Calendar Description
Students develop the design and writing communication skills that
form an essential part of the advertising business. Students learn
creative development and communication skills relevant to the
advertising business and then implement the executions of strategic
thinking using industry standard software.
Typical Instructional Format
Lab
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14.0 |
Lecture
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28.0 |
Total hours: |
42.0 |
Courses may be offered in other formats.
Section I Notes:
N/A
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Section II: Course Details
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Detailed Description
Students learn how to develop the various creative elements of
modern multimedia advertising based on sound strategic principles
through interactive lectures, in-class activities and lab work.
Students use their creative writing skills and industry design
software to create effective advertising communications.
Appropriate business attitudes and behaviors need to be demonstrated
including meeting deadlines, proper meeting etiquette and
techniques, professional presentations and the demonstration of
respect for peers and their learning environment.
Program Context
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Advertising-Account Management |
Program Coordinator: Peggy Barnwell |
This is a required course
for students in the
Advertising Account
Management program. It is
designed to develop creative
thinking and design skills
so that students are able to
understand the creative
development processes in the
advertising industry and
apply those principles in
practice.
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Course Critical Performance and Learning Outcomes
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Course Critical Performance & Learning Outcomes
Critical Performance
By the end of this course, students will have demonstrated the
ability to apply design and creative principles in the creation of
strategic advertising messages.
1. Apply design principles in typography and imagery.
2. Create effective creative advertising executions.
3. Analyze consumer information in the development of creative
materials.
4. Apply consumer analysis in the development of creative executions.
5. Prepare effective presentation material.
6. Evaluate the effectiveness of creative advertising material.
7. Design communication materials using current industry standard
software.
8. Collaborate with fellow students in the development of advertising
concepts.
8. Meet deadlines and present advertising materials orally and
visually in a professional manner
10. Create self-promotional material.
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Evaluation Plan
Students demonstrate their learning in the following ways:
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Students demonstrate their learning in the following ways:
Assignments 50%
2 Creative projects (2 @ 25% each)
Group Work 30%
1 Creative campaign development and presentation
Lab Tests 20%
2 tests @ 10% each
Photoshop, Acrobat and InDesign tests
Deadlines are of vital importance in the advertising industry and
the late penalties incurred for missing them are outlined in
Advertising Program Expectations document.
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Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
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Essential Employability
Skills
Essential Employability Skills emphasized in the course:
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Communication
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Critical Thinking & Problem Solving
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Interpersonal
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Numeracy |
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Information
Management |
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Personal
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Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact: Multiple PLA Contacts
Students may apply to receive credit by demonstrating achievement
of the course learning outcomes through previous life and work experiences.
This course is eligible for challenge through the following
method(s):
Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
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X |
Notes: N/A
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Section III: Topical Outline
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2013
Professor: Multiple Professors
Textbook(s): N/A
Applicable student group(s): Advertising Account Management Graduate Certificate
Course Details:Module 1 Introduction
- Introduction to the course
- Overview of assignments and tests
- The creative elements involved in the creation of an
advertising campaign
- The modern ad environment
- Creative development and brainstorming.
Module 2 The Adobe Creative Suite
- Basic layout Design.
- Basic typography.
- An introduction to digital imagery.
- PDF technology.
- Photoshop and InDesign
Module 3 Print Communication
- The Core Idea
- Designing print elements around a single idea and position.
- Creative and its relevance to the consumer.
- Consumer experience and relationship with the product.
- Lab Adobe test: 10%
- Project 1: 25%
Module 4 Broadcast Material.
- Introduction to creative elements for broadcast.
- Creating Radio and TV Commercials.
- Writing and timing commercials.
- Digital communication.
- Group Project Presentations: 30%
- Project 2: 25%
- Lab Adobe Test: 10%
Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original,
unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on
work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not
the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in the Student Handbook.
Students who have any questions regarding whether or not specific circumstances involve a breach of academic
honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.
Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment
of every person engaged in the learning process. Behaviour which is inconsistent with this principle will
not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
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