ADVG27906
Strategic Media Delivery
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version   Public
 
Section I: Administrative Information
  Credit Value: 3.0
Credit Value Notes: N/A
Effective: 1161
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Course Name (short): Strategic Media Delivery
School: N/A
Program(s): Advertising/Marketing CommMgmt
Program Coordinator(s): Cathryn Oliver
Course Leader or Contact: Colin Robey
Originator: Lesley Rumsby
Designate: Leslie Waddell
Version: 8.0
Status: Approved (APPR)

Calendar Description
Building on previous media courses, students complete a media plan for a brand, utilizing media objectives, strategies and supplying strong rationale for their decisions. Students generate and analyze data using industry specific software to determine the efficiency of the plan and construct a blocking chart outlining details of the plan.

Typical Instructional Format

N/A

Courses may be offered in other formats.

Section I Notes: N/A
 
 
Section II: Course Details

Detailed Description
This course continues the study of media focusing on media plan writing and execution. Students learn media plan formatting and the plan development process, including how to develop a blocking chart that outlines the specifics of the media plan. They write media objectives and strategies and use prior learning to rationalize their decisions and conclusions. Students also learn how to generate and analyze data from industry specific software which they use to strengthen their media plan executions and to measure their success in achieving their objectives.

Program Context

 
Advertising/Marketing CommMgmt Program Coordinator: Cathryn Oliver
It is imperative that advertising graduates are able to construct an industry standard media plan complete with supporting rationale and statistical data.


Course Critical Performance and Learning Outcomes

Programs and Courses: Course Outlines


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