ADVG26783
Advertising Layout and Copywriting 4 |
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I: Administrative Information II: Course Details
III: Topical Outline(s) Printable Version Public |
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Section I: Administrative Information
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Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2014
Prerequisites:
(ADVG20417)
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Course
Name (short): Advertising Layout 4
School: All Sheridan Schools
Program(s):
Advertising
Program Coordinator(s):
Catherine Oliver
Course Leader or Contact: Derek Chapman
Originator: Lesley Rumsby
Designate: Lesley Rumsby
Version: 6.0
Status: Approved - Under Rev (AREV)
Calendar Description
Students continue honing their practical writing and layout skills
and an appreciation of the creative process through the development
of television commercials. Students learn how to write effective
scripts for this broadcast medium through the introduction of the
visual components required for television advertising.
Typical Instructional Format
Lab
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14.0 |
Lecture
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28.0 |
Total hours: |
42.0 |
Courses may be offered in other formats.
Section I Notes:
N/A
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Section II: Course Details
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Detailed Description
Students continue honing their practical writing and layout skills
and an appreciation of the creative process through the development
of television commercials. Students learn how to write effective
scripts for this broadcast medium through the introduction of the
visual components required for television advertising. Students
learn the common design elements associated with the visualization
and development of storyboards for client consideration. Emphasis is
also given to integrating web and social networking elements into
the creative mix. Through interactive lectures, workshops, group
projects, in-class activities and lab sessions, students create
written and visual solutions to various advertising challenges.
Program Context
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Advertising |
Program Coordinator: Catherine Oliver |
This is the final course of
the creative stream and
builds on skills previously
learned by providing
practical skills in the
creation of television
commercials and integrated
campaign creative materials
allowing students to
successfully contribute to
the total advertising process.
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Course Critical Performance and Learning Outcomes
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Critical Performance
By the end of this course, students will have demonstrated the
ability to apply creative and analytical skills to produce effective
advertising and marketing materials.
Learning Outcomes
To achieve the critical performance, students will have demonstrated
the ability to:
1. Develop visual and copy solutions for television and radio
commercials.
2. Write accurately timed commercials.
3. Create television and radio scripts within the standard
industry
format.
4. Generate the components of an integrated advertising campaign.
5. Evaluate the effectiveness of advertising campaign elements.
6. Design communication materials using industry standard
software.
7. Relate creative solutions to the target group.
8. Work collaboratively with fellow students.
9. Present advertising materials orally and visually in a
professional manner.
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Evaluation Plan
Students demonstrate their learning in the following ways:
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Assignments 50%
2 Creative projects.
Group Work 20%
1 Creative campaign development and presentation.
Lab Tests 30%
Photoshop and InDesign in-class exercises and tests.
Appropriate business attitudes and behaviours need to be
demonstrated
including meeting deadlines, proper meeting etiquette and
techniques, professional presentations and the demonstration of
respect for peers and their learning environment. Deadlines are of
vital importance in the advertising industry and the late penalties
incurred for missing them are outlined in Advertising Program
Expectations document.
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Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
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Essential Employability
Skills
Essential Employability Skills emphasized in the course:
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Communication
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Critical Thinking & Problem Solving
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Interpersonal
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Numeracy |
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Information
Management |
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Personal
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Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact: Multiple PLA Contacts
Students may apply to receive credit by demonstrating achievement
of the course learning outcomes through previous life and work experiences.
This course is eligible for challenge through the following
method(s):
Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
X |
X |
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Notes: N/A
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Section III: Topical Outline
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2014
Professor: Derek Chapman
Textbook(s): Creative Strategy in Advertising by Jewler and Drewniany. Thomson
Wadsworth. ISBN 0-534-62510-X
Applicable student group(s): Advertising students.
Course Details:Some details of this outline may change as a result of circumstances
such as weather cancellations, College and student activities, and
class timetabling.
Module 1 Introduction
Week 1
- Introduction to the course
- Overview of assignments and tests
- The creative elements involved in the creation of a
television commercial
- The TV commercial brief
- Photoshop and InDesign
Module 2 Television and Radio Commercials
Weeks 2-7
- Writing television commercial scripts
- Formats and timing for TV scripts
- Writing radio scripts
- Visualizing and storyboarding for commercials
- Production software for radio commercials
- Types of TV commercial
- Brief for Project #1
- Photoshop and InDesign
Module 3 Campaign Development
Weeks 8-10
- The Idea
- Designing common campaign elements
- Relating the campaign to the target group
- New media approaches to campaign development
- Project 1 due Week 7 - 25%
- Photoshop and InDesign tests week 6 & 7 - 15%
Module 4 Self Promotion
Weeks 11-13
- Self evaluation
- Creating a self-promotional book
- Developing a personal brand
- Photoshop and InDesign
- Project 2 due Week 12 - 25%
- Photoshop and InDesign tests week 11 & 12 - 15%
Module 6 Summary and Conclusion
Week 14
- Review of topics and portfolios
- Photoshop and InDesign
- Group Project Presentations Due - 20%
Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original,
unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on
work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not
the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in the Student Handbook.
Students who have any questions regarding whether or not specific circumstances involve a breach of academic
honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.
Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment
of every person engaged in the learning process. Behaviour which is inconsistent with this principle will
not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
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