ADVG24857
Advertising Law , Ethics and Society |
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I: Administrative Information II: Course Details
III: Topical Outline(s) Printable Version Public |
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Section I: Administrative Information
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Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2015
Prerequisites:
N/A
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Course
Name (short): Adv. Law, Ethics & Society
School: Business
Program(s):
Advertising
Program Coordinator(s):
Catherine Oliver
Course Leader or Contact: Yvonne Dineen
Originator: Lesley Rumsby
Designate: Lesley Rumsby
Version: 6.0
Status: Approved - Under Rev (AREV)
Calendar Description
This course explores the environment of law and ethical standards
that govern the formulation of marketing communication strategies.
Emphasis is placed on issues surrounding gender advertising,
promotional messages directed to children, sexual imagery, and the
development of political, pharmaceutical and socially responsible
advertisements.
Typical Instructional Format
Lecture
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42.0 |
Total hours: |
42.0 |
Courses may be offered in other formats.
Section I Notes:
N/A
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Section II: Course Details
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Detailed Description
Advertising practitioners need to be mindful of both legal and
ethical issues in the development of marketing communication
strategies. This course explores these issues, with particular
emphasis on promotional messages. Emphasis is placed on issues
sourrounding gender advertising, promotional messages directed to
children, sexual imagery, and the development of political,
pharmaceutical and socially responsible advertisements. The
learning
environment for this course is characterized by lecture, classroom
discussion and particularly, case study analysis.
Program Context
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Advertising |
Program Coordinator: Catherine Oliver |
This is a required course in
semester 6 of the Advertising
program. It provides
students
knowledge of the legal and
ethical concerns surrounding
the advertising industry and
the development of
advertising
campaigns. This learning
will
be used when developing their
final pitch for Advertising
Campaign Management.
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Course Critical Performance and Learning Outcomes
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Critical Performance: By the end of this course, students will have
demonstrated the ability to describe the legal and ethical issues
facing advertisers and agencies.
Learning Outcomes: To achieve the critical performance, students will
have demonstrated the ability to:
1. Describe legislation effecting promotional messages in Canada
2. Discuss ethical issues facing advertisers
3. Describe options for making ethical choices
4. Apply those options by requiring students to use them to
resolve conflicts of values
5. Improve critical thinking skills and use them as tools of
analysis and evaluation
6. Use their own experience and the experience of others as
evaluative tools for situations
7. Evaluate the strengths or weaknesses of their own mechanism
of choice through both group interactions, role playing and
the employment of critical thinking strategies
8. Decide, by being able to identify and evaluate their own
mechanisms of choice, if these mechanisms need modification,
what modifications are necessary and how they might be
modified
9. Demonstrate professional behaviours, including:
- Willingness to work collaboratively
- Commitment to meeting project due dates
- Responsibility for self direction
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Evaluation Plan
Students demonstrate their learning in the following ways:
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Online activities (2 @ 1% each) 2%
Online discussion 2%
Quizzes (2 @ 2% each) 4%
Tobacco Letter 2%
Task Force 15%
Mid-term test 15%
Assignment 15%
Journal 25%
Presentation 20%
A student must average at least 50% on the non-group components of
the evaluation plan (as well as at least 50% overall)in order to
receive credit for this course
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Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
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Essential Employability
Skills
Essential Employability Skills emphasized in the course:
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Communication
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Critical Thinking & Problem Solving
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Interpersonal
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Numeracy |
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Information
Management |
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Personal
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Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact: Multiple PLA Contacts
Students may apply to receive credit by demonstrating achievement
of the course learning outcomes through previous life and work experiences.
This course is eligible for challenge through the following
method(s):
Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
X |
X |
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Notes: N/A
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Section III: Topical Outline
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2015
Professor: Yvonne Dineen
Textbook(s): Controversies in Contemporary Advertising, Kim Sheehan, SAGE
Publications Inc., 2004
Handouts, notes, articles
Applicable student group(s): Third Year Advertising Program
Course Details:Module 1
Orientation
Program Overview Introduction
Importance of Law & Ethics
Those involved in the regulatory process
Advertising defined
Critique - evaluation matrix
Module 2
ASC - The Code
CRTC
Gender portrayal guidelines
Journal assignment discussed
Module 3
Consumer Culture
Advertising role in society
The Chinese Wall
Module 4
Tobacco Advertising
Module 5
Canadian Regulations
Module 6
Midterm test
Module 7
Alcohol advertising
Advertising Standards Council presentation
Module 8
Children and advertising
Product placement related in childrens' programming
Module 9
Strategic development assignment
Module 10
Pharmaceutical advertising
Module 11
Issues facing Canadian advertisers
Module 12
Final Presentations
Module 13
Final Presentations
Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original,
unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on
work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not
the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in the Student Handbook.
Students who have any questions regarding whether or not specific circumstances involve a breach of academic
honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.
Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment
of every person engaged in the learning process. Behaviour which is inconsistent with this principle will
not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
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