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Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2016
Prerequisites:
N/A
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Course
Name (short): Global Communications
School: Business
Program(s):
Advertising and Marketing Comm
Program Coordinator(s):
Cathryn Oliver
Course Leader or Contact: Cathryn Oliver
Originator: Lesley Rumsby
Designate: Lesley Rumsby
Version: 5.0
Status: Approved (APPR)
Calendar Description
In this course students learn how to develop communications plans
appropriate to the global marketplace. Emphasis will be placed on
the
assessment of promotional opportunities in international markets. A
particular focus will be placed on political systems, new
technologies, consumer behaviour and culture.
Typical Instructional Format
Lecture
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42.0 |
| Total hours: |
42.0 |
Courses may be offered in other formats.
Section I Notes:
N/A
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Detailed Description
In this course students learn how to develop communications plans
appropriate to the global marketplace. Emphasis will be placed on
the
assessment of promotional opportunities in international markets. A
particular focus will be placed on political systems, new
technologies, consumer behaviour and culture. The learning
experience
will be characterized by case study discussions in order to develop
students' promotional planning skills in a variety of international
business situations.
Program Context
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| Advertising and Marketing Comm |
Program Coordinator: Cathryn Oliver |
This required subject for
advertising students is
intended to expand their
knowledge and awareness of
different cultures and
communities internationally
and in their own community.
It also builds upon their
generic skills in the areas
of
communication, interpersonal
and personal skills.
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Course Critical Performance and Learning Outcomes
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Critical Performance: By the end of this course, students will have
demonstrated the ability to distinguish the variances of
communication techniques and strategies within various cultures and
effectively approach advertising within these geographic areas.
Learning Outcomes: To achieve the critical performance, students will
have demonstrated the ability to:
1. Identify political, economic, social, technological, legal and
environmental implications to advertising & marketing
communication in global markets.
2. Compare global promotional concepts, approaches and practices with
those of the Canadian marketplace.
3. Determine the impact of culture on marketing communications
through recognition of various elements of market assessment.
4. Conduct research utilizing the internet, databases, periodicals,
trade publications, software and other secondary sources.
5. Apply advertising & marketing communications concepts in various
international situations.
6. Develop creative alternative approach solutions to communications
problems.
7. Contribute to effective group processes for idea generation and
solving promotional problems.
8. Identify cultural, social and legal implications for advertising,
marketing communications and the promotional mix in Quebec.
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Evaluation Plan
Students demonstrate their learning in the following ways:
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In-class global conference exercise (5%) week 3
Test #1 (20%) week 7
Global Expansion Report (group)(25%) week 9
Quebec Case Study (group) (10%) week 11
Global Expansion Presentation (group) (20%) week 12
Test #2 (20%) week 13
A student must average at least 50% on the non-group components of
the evaluation plan (as well as 50% overall) in order to receive credit
for this course.
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Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
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Essential Employability
Skills
Essential Employability Skills emphasized in the course:
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Communication
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Critical Thinking & Problem Solving
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Interpersonal
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Numeracy |
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Information
Management |
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Personal
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Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact: Multiple PLA Contacts
Students may apply to receive credit by demonstrating achievement
of the course learning outcomes through previous life and work experiences.
This course is eligible for challenge through the following
method(s):
| Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
| X |
X |
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Notes: N/A
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2016
Professor: Multiple Professors
Textbook(s): N/A
Applicable student group(s): Advertising Marketing Communications - Management
Course Details:Module 1:
Content: Orientation and Introduction into Advertising & the Global
Market, course overview and assignment review;
Classroom learning activity: In-class lecture, PowerPoint
presentation, activity, group discussion.
Module 2:
Topic: The social cultural setting, regulating global marketing;
Classroom learning activity: In-class lecture, PowerPoint
presentation, activity, group discussion.
Module 3:
Global Conference Assignment - Mandatory Attendance
Module 4:
Topic: The Connected Global Marketplace.
Classroom learning activity: In-class lecture, PowerPoint
presentation, activity, group discussion.
Module 5:
Topic: Segmenting, targeting & positioning in a global marketplace.
Classroom learning activity: In-class lecture, PowerPoint
presentation; research activity
Module 6:
Global Expansion Assignment Workshop - Group Idea Creation
Module 7:
Topic: Developing global advertising strategies.
Classroom learning activity: In-class lecture, PowerPoint
presentation, activity, group discussion.
Module 8:
Topic: Developing global public relations, publicity strategies &
promotional strategies.
Classroom learning activity: In-class lecture, PowerPoint
presentation, group discussion assignment workshop.
Module 9:
Topic: Topic: Canada's Diversity & Quebec
Classroom learning activity: In-class lecture, PowerPoint
presentation, group discussion test review;
Module 10:
Marketing Communications in Quebec - In class case study assignment
Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original,
unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on
work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not
the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in the Student Handbook.
Students who have any questions regarding whether or not specific circumstances involve a breach of academic
honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.
Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment
of every person engaged in the learning process. Behaviour which is inconsistent with this principle will
not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
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