ADVG20417
Advertising Layout and Copywriting 3 |
|
|
|
I: Administrative Information II: Course Details
III: Topical Outline(s) Printable Version Public |
|
Section I: Administrative Information
|
|
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2015
Prerequisites:
(ADVG15538)
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Course
Name (short): Advert Layout & Copywriting 3
School: All Sheridan Schools
Program(s):
Advertising
Program Coordinator(s):
Cathryn Oliver
Course Leader or Contact: N/A
Originator: Lesley Rumsby
Designate: Lesley Rumsby
Version: 6.0
Status: Approved (APPR)
Calendar Description
Students further develop their writing and layout skills to create
advertising materials for magazine publications, outdoor billboards
and the Internet. Students also develop commercials for radio by
applying appropriate scriptwriting methodology to effectively
advertise a given product or service.
Typical Instructional Format
Lab
|
14.0 |
Lecture
|
28.0 |
Total hours: |
42.0 |
Courses may be offered in other formats.
Section I Notes:
N/A
|
|
|
Section II: Course Details
|
Detailed Description
Students further develop their writing and layout skills to create
advertising materials for magazine publications, outdoor billboards
and the Internet. Students also develop commercials for radio by
applying appropriate scriptwriting methodology to effectively
advertise a given product or service. Through interactive lectures,
workshops, group projects, in-class activities and lab sessions,
students create written and visual solutions to advertising
challenges. Through the application of industry specific critiquing
standards, students review and evaluate advertising creative
material.
Program Context
|
Advertising |
Program Coordinator: Cathryn Oliver |
This course is the third
course offered with the
creative stream of the
advertising program and is
essential for students
considering a career in
advertising. It builds on
the creative skills learned
in other courses by providing
practical skills in the
creation of magazine, outdoor
and radio commercial creative
materials that allow students
to successfully contribute to
the creative product.
|
Course Critical Performance and Learning Outcomes
|
Critical Performance
By the end of this course, students will have demonstrated the
ability to apply creative and analytical skills to produce effective
advertising and marketing materials.
Learning Outcomes
To achieve the critical performance, students will have demonstrated
the ability to:
1. Develop relevant creative objectives and strategies for a
specified communication problem.
2. Formulate multiple solutions to advertising communication
problems.
3. Write effective advertising headlines and copy for a variety of
media.
4. Create visual interpretations of communication messages.
5. Design communication materials via manual and electronic
layouts.
6. Collaborate effectively with other students on common goals.
7. Practice effective time management principles.
8. Present advertising materials orally and visually in a
professional manner.
9. Evaluate and critique advertising materials.
|
Evaluation Plan
Students demonstrate their learning in the following ways:
|
Assignments 50%
2 Creative projects
Group Work 20%
1 Creative plan and presentation
Lab Tests 30%
Photoshop and InDesign exercises
Appropriate business attitudes and behaviours need to be
demonstrated including meeting deadlines, proper meeting etiquette and
techniques, professional presentations and the demonstration of respect
for peers and their learning environment. Deadlines are of vital
importance in the advertising industry and the late penalties incurred
for missing them are outlined in Advertising Program Expectations
document.
A student must average at least 50% on the non-group components of
the evaluation plan (as well as at least 50% overall)in order to
receive credit for this course
|
Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
|
Essential Employability
Skills
Essential Employability Skills emphasized in the course:
|
Communication
|
|
Critical Thinking & Problem Solving
|
|
Interpersonal
|
|
Numeracy |
|
Information
Management |
|
Personal
|
Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact: Multiple PLA Contacts
Students may apply to receive credit by demonstrating achievement
of the course learning outcomes through previous life and work experiences.
This course is eligible for challenge through the following
method(s):
Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
X |
X |
|
|
|
Notes: N/A
|
|
|
|
Section III: Topical Outline
|
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2015
Professor: Tba
Textbook(s): REQUIRED: Creative Strategy in Advertising by Jewler and Drewniany
Thomson Wadsworth. ISBN 0-534-62510-X
Applicable student group(s): Advertising program students.
Course Details:Description:
Module 1 Introduction
- Introduction to the course
- Overview of the role of creative
- The creative process
- Ethics and legality
- Photoshop and InDesign
Module 2 Creative Strategy
- Research of the product and the marketplace
- The Target Group
- Strategic Statements
- The Creative Brief
- Photoshop and InDesign
Module 3 Magazine Advertising
- Idea Generation
- Advanced Typography
- Magazine Layout Design
- Copywriting for Magazine Advertising
- Costs of Creative Development
- Photoshop and InDesign
- Project 1 due Week 7 - 25%
- Photoshop and InDesign tests week 6 & 7 - 15%
Module 4 Outdoor Advertising
- The Outdoor Environment
- Outdoor Design Principles
- Writing for Outdoor
- New Media Approaches to Outdoor Advertising
- Costs of Creative Development
- Photoshop and InDesign
Module 5 Broadcast Advertising
- Introduction to broadcast creative
- Creating Radio Commercials
- Writing and timing commercials
- Formatting radio scripts
- Costs of Creative Development
- Photoshop and InDesign
- Project 2 due Week 11 - 25%
- Photoshop and InDesign tests week 11 & 12 - 15%
Module 6 Summary and Conclusion
- Review of Topics
- Preparation for Semester 4
- Photoshop and InDesign
- Group Project Presentations Due - 20%
Some details of this outline may change as a result of circumstances
such as weather cancellations, College and student activities, and
class timetabling.
Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original,
unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on
work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not
the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in the Student Handbook.
Students who have any questions regarding whether or not specific circumstances involve a breach of academic
honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.
Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment
of every person engaged in the learning process. Behaviour which is inconsistent with this principle will
not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
|
|
[
Printable Version ]
|
Copyright © Sheridan College. All rights reserved. |