Sheridan Course Outlines

ADVG20025
Creative Development and Production

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version Public

Section I: Administrative Information

Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2007
Prerequisites: (ADVG26783)
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Course Name (short): Creative Development & Prod.
School: Business
Program(s): Advertising
Program Coordinator(s): Peggy Barnwell
Course Leader or Contact: Ian Fisher
Originator: Julie Blair
Designate: Julie Blair
Version: 2.0
Status: Approved (APPR)

Calendar Description
Once an advertising message has been conceived, it must be produced to run in a medium. This course reviews the terminology and procedures for that production process, with special attention paid to producing material for print and broadcast media.

Typical Instructional Format

Lecture	42.0
Total hours:	42.0

Courses may be offered in other formats.

Section I Notes: N/A

Section II: Course Details

Detailed Description
Once an advertising message has been conceived, it must be produced to run in a medium. This course reviews the terminology and procedures for that production process, with special attention paid to producing material for print and broadcast media. This course also aims to enhance student technology knowledge and skills through the development and revision of advertising messages for both print and broadcast media.

Program Context

Advertising

Program Coordinator: Peggy Barnwell

This required course for advertising students takes the next step after creative development, the production of the creative execution and the challenges associated with that process.

Course Critical Performance and Learning Outcomes

 Critical Performance:  Upon successful course completion, students 
will have demonstrated the ability to describe the production process 
and demonstrate competence in the development of print and broadcast 
creative material using advertising industry software.

Learning Outcomes:  To achieve the critical performance, students will
have demonstrated the ability to:

1.	Describe key steps in the production of material for printing.
2.	Summarize the production of advertising for television and 
        radio.
3.	Describe the clearances necessary for TV and radio 
        commercials.
4.	Create print-ready advertising material, mindful of the needs 
        of printers and media.
5.	Demonstrate competence with relevant software for scanning, 
        screening and printing print advertising material.
6.	Perform basic audio and video editing on computer.
7.	Execute effective interpersonal and group leadership skills.

Evaluation Plan
Students demonstrate their learning in the following ways:

Radio commercial (individual)	20%
'Pitch' Video (team)		25%
3 Tests	   2 @ 20%  1 @ 15%	55%

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

Essential Employability Skills
Essential Employability Skills emphasized in the course:

	Communication		Critical Thinking & Problem Solving		Interpersonal
	Numeracy		Information Management		Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact: Multiple PLA Contacts
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous life and work experiences. This course is eligible for challenge through the following method(s):

Challenge Exam	Portfolio	Interview	Other	Not Eligible for PLAR
X	X

Notes: N/A

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2007
Professor: Ian Fisher
Textbook(s):

Pocket Pal, International Paper
CARD (Canadian Advertising Rates & Data)

Applicable student group(s): Third Year Advertising Program
Course Details:

Week	Class

1	The production process	
        Lab:  Computer multi-media files

2       Audio files
        Lab:  Audacity

3       Video files, codecs
        Lab:  Audacity

4	Broadcast clearance, online
        Lab:  GarageBand		

5	Print production process, type
	Lab:  Video files
        Assignment:  Radio spot	            20%

6	Reproducing images	
        Lab:  iMovie

7	Colour separation
	Lab:  iMovie	

8	Printing methods
       	Lab:  Video editing time		

9	Paper, Finishing
        Lab:  Video editing time
        Assignment:  'Pitch' video 	25%

	Nov 8/9  Graphic Canada trade show Field Trip		

10	Pre-flight file checks
        Lab:	Adobe Acrobat	

11	CARD & production
        Lab:  	Adobe Acrobat
	Assignment:  Test 1 (online)	20%

12	Re-sizing print ad material 
        Lab:	Adobe Acrobat	

13	Re-sizing practice
        Lab: 	Adobe Acrobat	
        Assignment:  Acrobat hands-on test    15%
	
14	Final Test (in class)
        Lab:  	Software review
        Assignment:  Final test	              20%

Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including assisting another student to cheat, will be penalized as detailed in the Student Handbook.

Students who have any questions regarding whether or not specific circumstances involve a breach of academic honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.

Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.

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