ADVG10686
Advertising and Promotion |
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I: Administrative Information II: Course Details
III: Topical Outline(s) Printable Version Public |
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Section I: Administrative Information
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Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2015
Prerequisites:
N/A
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Course
Name (short): Advertsg & Promtn-MMCRA
School: All Sheridan Schools
Program(s):
Makeup for Media Creative Art
Program Coordinator(s):
Ann Callaghan
Course Leader or Contact: Multiple Course Leaders
Originator: Christine Franch
Designate: Christine Franch
Version: 12.0
Status: Approved (APPR)
Calendar Description
This course is designed to prepare the learner to be able to budget,
plan, and prepare advertising and promotional programs which can be
adopted to freelance, small business, or chain organizations.
Typical Instructional Format
Lecture
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42.0 |
Total hours: |
42.0 |
Courses may be offered in other formats.
Section I Notes:
N/A
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Section II: Course Details
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Detailed Description
This course builds on the business concepts introduced in the first
year of the program. Advertising and promotional practices are
applied to the cosmetic industry in this course. Legal, social,
and ethical issues as well as types and roles of various media,
creative execution and the advertising budget are examined.
Application of the theory and concepts will be related to either a
company or self-directed cosmetic career.
Program Context
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Makeup for Media Creative Art |
Program Coordinator: Ann Callaghan |
This course is important to
the Makeup for Media and
Creative Arts Program as it
provides students with the
opportunity to develop the
skills, knowledge, and
professional values with
regard to advertising and
promotional activities in a
retail, service oriented, or
small business setting.
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Course Critical Performance and Learning Outcomes
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By the end of this course students will demonstrate the ability to
describe and apply the definition, significance and nature of
advertising and promotion as they relate to the cosmetic and related
industries.
In order to achieve critical performance, students will have
demonstrated the ability to:
1. Define advertising and articulate its role in the cosmetic
sector.
2. Identify a variety of advertising sectors appropriate for small
business use.
3. Determine the appropriate advertising position for a business.
4. Examine appropriate budget and financial scenarios as they apply
to advertising.
5. Examine effective advertising layout and copywriting techniques.
6. Explain types and roles of various media.
7. Evaluate advertising for the correct application of legal and
ethical guidelines.
8. Evaluate design as it relates to advertising.
9. Differentiate the choices of alternative advertising methods.
10. Analyze the role of the media in the development of self image
in
the context of the cosmetic industry.
11. Plan and deliver an effective learner directed activity.
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Evaluation Plan
Students demonstrate their learning in the following ways:
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Video Case Study 10%
In class activities 10%
Term Test 30%
Term Assignment 25%
Seminar Presentationand Prep Lab 25% (20% + 5%)
Total 100%
ASSIGNMENT CRITERIA: See the end of Section III
TEST AND ASSIGNMENT PROTOCOL
To encourage behaviours that will help students to be successful in
the workplace and to ensure that students receive credit for their
individual work, the following rules apply to every course offered
within the School of Community and Liberal Studies.
1. Students are responsible for staying abreast of test dates and
times, as well as due dates and any special instructions for
submitting assignments and projects as supplied to the class by
the professor.
2. Students must write all tests at the specified times. Missed
tests, in-class activities, assignments and presentations are
awarded a mark of zero. If an extension or make-up opportunity is
approved by the professor as outlined below, the mark of zero may
be revised by subsequent performance. The penalty for late
submission of written assignments is a loss of 10% per day for up
to five business days (excluding weekends and statutory holidays),
after which, a grade of zero is assigned. Business days include
any day that the college is open for business, whether the student
has scheduled classes that day or not.
3. Students, who miss a test or in-class activity or assignment or
fail to submit an assignment on time due to exceptional
circumstances, are required to notify their professor in advance
of the class whenever possible. A make-up test may be supplied
for students who provide an acceptable explanation of their
absence and/or acceptable documentation explaining their absence
(e.g., a medical certificate).
All make-up tests are to be written at a time and place specified
by the professor upon the student's return. Alternately, students
may be given an opportunity to earn the associated marks by having
a subsequent test count for the additional marks. Exceptional
circumstances may result in a modification of due dates for
assignments.
4. Unless otherwise specified, assignments and projects must be
submitted at the beginning of class.
5. Students must complete every assignment as an individual
effort unless, the professor specifies otherwise.
6. Since there may be instances of grade appeal or questions
regarding the timely completion of assignments and/or extent of
individual effort, etc., students are strongly advised to keep,
and make available to their professor, if requested, a copy of all
assignments and working notes until the course grade has been
finalized.
7. There will be no resubmission of work unless this has been
previously agreed to or suggested by the professor.
8. Students must submit all assignments in courses with practical lab
and field components in order to pass the course.
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Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
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Essential Employability
Skills
Essential Employability Skills emphasized in the course:
X
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Communication
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X
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Critical Thinking & Problem Solving
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Interpersonal
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Numeracy |
X
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Information
Management |
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Personal
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Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact: Lisa Kitteringham
Students may apply to receive credit by demonstrating achievement
of the course learning outcomes through previous life and work experiences.
This course is eligible for challenge through the following
method(s):
Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
X |
X |
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Notes: N/A
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Section III: Topical Outline
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2015
Professor: Multiple Professors
Textbook(s): Recommended Reading:
Canadian Advertising in Action; Prentice Hall
Canada; Keith J. Tuckwell
Applicable student group(s): Students in the Makeup for Media and Creative Arts program.
Course Details:Week 1
- Intro to advertising
- Role of advertising and promotion in the business of makeup and in
individual careers
- Overview of assignments and evaluations
Week 2
- Deconstructing advertising (In-class activity)
- Understanding text and subtext
Week 3
- Laws, guidelines and ethical implications of advertising and
promotion (In-class activity)
- Advertising Standards Council
Week 4
- Case based learning
- Using AIDA to assess ad impact
- Reviewing historical advertising to/of women
- Evaluation: In class video: Jean Kilbourne "Advertising's Image of
Women" - 10% (submit in SLATE drop box)
Week 5
- Introduction to design in advertising
- Use of media and media kits in promotion
- In class video: Morgan Spurlock "The Greatest Movie Ever
Sold" (In-class activity)
Week 6
- Thanksgiving and Photo Shoot Week
(no program related classes)
Week 7
- Creating market positioning and branding through advertising
- Use of social media in creating advertising Blogs, Twitter,
Instagram, etc.
Reading Week - No scheduled classes
Week 8
- Media choices and budgets
- In-class prep lab for group based seminars
- Please bring all research, materials and at least 5 prepared
questions - Lab (5%)
Week 9
- Alternative and specialized forms of advertising (independent
learning module)
- Case book assignment due (25%)
- In-class lab (5%)
Week 10
- Guest speaker (TBD)
Week 11
- Seminar presentations 1, 2, & 3 (w/peer evaluations) (20%)
Week 12
- Seminar presentations 4, 5, & 6 (w/peer evaluations) (20%)
Week 13
- Seminar presentations 7, 8, & 9 (w/peer evaluations) (20%)
Week 14
- Final term test (30%)
Academic Honesty
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original,
unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on
work, except for group projects arranged and approved by the faculty member, or otherwise submitting work that is not
the student's own violates this principle and will not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in the Student Handbook.
Students who have any questions regarding whether or not specific circumstances involve a breach of academic
honesty are advised to discuss them with the faculty member prior to submitting the assignment in question.
Discrimination and Harassment
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment
of every person engaged in the learning process. Behaviour which is inconsistent with this principle will
not be tolerated. Details of Sheridan's policy on Harassment and Discrimination are available in the Student Handbook.
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