By the end of this course students will demonstrate the ability to 
describe and apply the definition, significance and nature of 
advertising and promotion as they relate to the cosmetic and related 
industries.

In order to achieve critical performance, students will have 
demonstrated the ability to:

1.  Define advertising and articulate its role in the cosmetic 
    sector.
2.  Identify a variety of advertising sectors appropriate for small
    business use.
3.  Determine the appropriate advertising position for a business.
4.  Examine appropriate budget and financial scenarios as they apply
    to advertising.
5.  Examine effective advertising layout and copywriting techniques.
6.  Explain types and roles of various media.
7.  Evaluate advertising for the correct application of legal and
    ethical guidelines.
8.  Evaluate design as it relates to advertising.
9.  Differentiate the choices of alternative advertising methods.
10. Analyze the role of the media in the development of self image in 
    the context of the cosmetic industry.
11. Plan and deliver an effective learner directed activity.

Video Case Study #1 		10 %		
Video Case Study #2 		10 %
Term Test 			30 %
Case Book 			25 %
Seminar Presentation 		
and Prep Lab		        25 %
Total                          100 %

ASSIGNMENT CRITERIA:  See the end of Section III

TEST AND ASSIGNMENT PROTOCOL  

To encourage behaviours that will help students to be successful in 
the workplace and to ensure that students receive credit for their 
individual work, the following rules apply to every course offered 
within the School of Community and Liberal Studies.  
            
1. Students are responsible for staying abreast of test dates and 
   times, as well as due dates and any special instructions for 
   submitting assignments and projects as supplied to the class by 
   the professor.
2. Students must write all tests at the specified times. Missed 
   tests, in-class activities, assignments and presentations are 
   awarded a mark of zero.  If an extension or make-up opportunity is 
   approved by the professor as outlined below, the mark of zero may 
   be revised by subsequent performance.  The penalty for late 
   submission of written assignments is a loss of 10% per day for up 
   to five business days (excluding weekends and statutory holidays), 
   after which, a grade of zero is assigned. Business days include 
   any day that the college is open for business, whether the student 
   has scheduled classes that day or not.  
3. Students, who miss a test or in-class activity or assignment or 
   fail to submit an assignment on time due to exceptional 
   circumstances, are required to notify their professor in advance 
   of the class whenever possible.  A make-up test may be supplied 
   for students who provide an acceptable explanation of their 
   absence and/or acceptable documentation explaining their absence 
   (e.g., a medical certificate). 
   All make-up tests are to be written at a time and place specified  
   by the professor upon the student's return. Alternately, students 
   may be given an opportunity to earn the associated marks by having 
   a subsequent test count for the additional marks. Exceptional 
   circumstances may result in a modification of due dates for 
   assignments.
4. Unless otherwise specified, assignments and projects must be 
   submitted at the beginning of class. 
5. Students must complete every assignment as an individual 
   effort unless, the professor specifies otherwise.
6. Since there may be instances of grade appeal or questions 
   regarding the timely completion of assignments and/or extent of 
   individual effort, etc., students are strongly advised to keep, 
   and make available to their professor, if requested, a copy of all 
   assignments and working notes until the course grade has been 
   finalized.  
7. There will be no resubmission of work unless this has been 
   previously agreed to or suggested by the professor. 
8. Students must submit all assignments in courses with practical lab 
   and field components in order to pass the course.

Essential Employability Skills
Essential Employability Skills emphasized in the course:

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact: Lisa Kitteringham
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous life and work experiences. This course is eligible for challenge through the following method(s):

Notes: N/A