VDES70036
Fashion Photography		 Sheridan
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 

Land Acknowledgement

Sheridan College resides on land that has been, and still is, the traditional territory of several Indigenous nations, including the Anishinaabe, the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the Credit First Nation. We recognize this territory is covered by the Dish with One Spoon treaty and the Two Row Wampum treaty, which emphasize the importance of joint stewardship, peace, and respectful relationships.

As an institution of higher learning Sheridan embraces the critical role that education must play in facilitating real transformational change. We continue our collective efforts to recognize Canada's colonial history and to take steps to meaningful Truth and Reconciliation.
Section I: Administrative Information
  Total hours: 36.0
Credit Value: 2.5
Credit Value Notes: N/A
Effective: Winter 2020
Prerequisites: VDES70035
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Digital Photography
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20200106_00
Status: Approved (APPR)

Section I Notes: This course is offered face-to-face. The sessions may include a variety of interactive and engaging activities including discussions, workshops, group activities, role plays, case studies and presentations. Readings, video, and podcasts may be provided online, on Sheridan's Learning and Teaching Environment (SLATE), to support class activities and reinforce material covered during class sessions. Assignment details will be provided in class and on SLATE. Students will need reliable access to the internet.
 
 
Section II: Course Details

Detailed Description
In this course, students are introduced to the history and evolution of the fashion industry through the lens of a fashion photographer by analyzing various examples of fashion photographers' works. Students develop fashion industry-standard images with models, in a variety of settings (e.g. studio, outdoors) using lighting and direction techniques to explore colours, textures and style to create a production set-up. Through in-class exercises and practical assignments, students continue to enhance their photography skills and explore production techniques specific to the fashion photography industry.

Program Context

 
Digital Photography Program Coordinator(s): N/A
This course is an elective in the Digital Photography Certificate


Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course, students will have demonstrated the ability to execute a fashion photography shoot using their own identified style.
 
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Recognize the evolution of the fashion industry through the lens of a fashion photographer.
  2. Discover an individual style by exploring studio or on-location set-ups, fashion design concepts and examples of various fashion photographers' work.
  3. Create a desired scene/atmosphere using the required technical equipment and elements (location, models, props) for a fashion photography production.
  4. Develop engaging content using different colour concepts related to fashion photography production.
  5. Apply creative art direction skills to acquire high-quality images both in studio or on-location for a fashion photography production.
  6. Apply post-production techniques to develop quality fashion images for various media platforms.
  7. Create a fashion photography portfolio for future career opportunities.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: IN-CLASS
 In-Class Exercises (3 @ 5%)15.0%
 Assignment #1 - Analysis of Fashion Photographer10.0%
 Assignment #2 - Your Inspiration10.0%
 Assignment #3 - On Site Photo Session15.0%
 Final Project Phase 1 - Fashion Photography Shoot30.0%
 Final Project Phase 2 - Post Production20.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by Continuing and Professional Studies. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:

 

Essential Employability Skills
Essential Employability Skills emphasized in the course:

  • Communication Skills - Communicate clearly, concisely and correctly in the written, spoken, visual form that fulfills the purpose and meets the needs of the audience.
  • Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication.
  • Interpersonal Skills - Show respect for the diverse opinions, values, belief systems, and contributions of others.
  • Critical Thinking & Problem Solving - Apply a systematic approach to solve problems.
  • Information Management - Locate, select, organize and document information using appropriate technology and information systems.
  • Information Management Skills - Analyze, evaluate, and apply relevant information from a variety of sources.
  • Personal Skills - Manage the use of time and other resources to complete projects.
  • Interpersonal Skills - Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
  • Personal Skills - Take responsibility for one's own actions, decisions, and consequences.

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

  • Not Eligible for PLAR
 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: N/A
Resource(s):
 TypeDescription
OptionalOtherRecommended readings from current Fashion Magazines.

Applicable student group(s): Continuing and Professional Studies Students
Course Details:

Module 1 - Introduction to Fashion Photography

  • Fashion industry history and evolution
  • Current trends in fashion photography around the world 
  • Evaluations:
    • Assignment #1 - Analysis of Fashion Photographers (10%) 
    • Assignment #2 - Your Inspiration (10%)

Module 2 - Finding Your Inspiration

  • Examples of fashion photographer's work
  • Concepts of fashion designs
    • Colours
    • Textures
    • Patterns
  • Project Expecations

Module 3 - Pre-Production and Setup

  • Fashion photography equipment
    • Lenses
    • Lighting (type and number)
    • Modifiers
  • Casting
  • Scouting for the perfect outdoor location
  • Props to set a scene
  • Evaluation(s):
    • Assignment #3 - Photo Session (15%)

Module 4 - Playing with Colours

  • Colour Theory and Psychology
  • Colour combinations and their meanings 
  • Using gels
  • Evaluation(s):
    • In-Class Exercise (5%)
    • Final Project Phase 1 - Fashion Photography Shoot (30%)

Module 5 - Creative Art Direction

  • Posing and performance of fashion models
  • Building a connection with your models
  • Using props and / or environmental elements in the studio or location
  • Finding a balance for your composition
  • Evaluation(s):
    • In-Class Exericse (5%)

Module 6 - Post-Production

  • Post-production process (editing, retouching, and delivery of the final content)
  • Black & White vs. Colour
  • Lightroom (presets) and Photoshop
  • Evaluation(s):
    • Final Project Phase 2 - Post Production (20%)

Module 7 - Curating your Final Product for Publication

  • Print vs. Digital fashion photography
  • Social Media platforms (Instagram, Twitter, Snapchat, Facebook, etc)
  • Editorial Publications (newspapers, blogs, magazines, websites, etc)
  • Evaluation(s):
    • In-Class Exercise (5%)

Sheridan Policies

It is recommended that students read the following policies in relation to course outlines:

  • Academic Integrity
  • Copyright
  • Intellectual Property
  • Respectful Behaviour
  • Accessible Learning
All Sheridan policies can be viewed on the Sheridan policy website.

Appropriate use of generative Artificial Intelligence tools: In alignment with Sheridan's Academic Integrity Policy, students should consult with their professors and/or refer to evaluation instructions regarding the appropriate use, or prohibition, of generative Artificial Intelligence (AI) tools for coursework. Turnitin AI detection software may be used by faculty members to screen assignment submissions or exams for unauthorized use of artificial intelligence.

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.
[ Printable Version ]

Copyright © Sheridan College. All rights reserved.