Fashion Photography
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
Section I: Administrative Information
  Total hours: 36.0
Credit Value: 2.5
Credit Value Notes: N/A
Effective: Winter 2020
Prerequisites: VDES70035
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Digital Photography
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20200106_00
Status: Approved (APPR)

Section I Notes: This course is offered face-to-face. The sessions may include a variety of interactive and engaging activities including discussions, workshops, group activities, role plays, case studies and presentations. Readings, video, and podcasts may be provided online, on Sheridan's Learning and Teaching Environment (SLATE), to support class activities and reinforce material covered during class sessions. Assignment details will be provided in class and on SLATE. Students will need reliable access to the internet.

Section II: Course Details

Detailed Description
In this course, students are introduced to the history and evolution of the fashion industry through the lens of a fashion photographer by analyzing various examples of fashion photographers' works. Students develop fashion industry-standard images with models, in a variety of settings (e.g. studio, outdoors) using lighting and direction techniques to explore colours, textures and style to create a production set-up. Through in-class exercises and practical assignments, students continue to enhance their photography skills and explore production techniques specific to the fashion photography industry.

Program Context

Digital Photography Program Coordinator(s): N/A
This course is an elective in the Digital Photography Certificate

Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course, students will have demonstrated the ability to execute a fashion photography shoot using their own identified style.
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Recognize the evolution of the fashion industry through the lens of a fashion photographer.
  2. Discover an individual style by exploring studio or on-location set-ups, fashion design concepts and examples of various fashion photographers' work.
  3. Create a desired scene/atmosphere using the required technical equipment and elements (location, models, props) for a fashion photography production.
  4. Develop engaging content using different colour concepts related to fashion photography production.
  5. Apply creative art direction skills to acquire high-quality images both in studio or on-location for a fashion photography production.
  6. Apply post-production techniques to develop quality fashion images for various media platforms.
  7. Create a fashion photography portfolio for future career opportunities.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: IN-CLASS
 In-Class Exercises (3 @ 5%)15.0%
 Assignment #1 - Analysis of Fashion Photographer10.0%
 Assignment #2 - Your Inspiration10.0%
 Assignment #3 - On Site Photo Session15.0%
 Final Project Phase 1 - Fashion Photography Shoot30.0%
 Final Project Phase 2 - Post Production20.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by Continuing and Professional Studies. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


Essential Employability Skills
Essential Employability Skills emphasized in the course:

  • Communication Skills - Communicate clearly, concisely and correctly in the written, spoken, visual form that fulfills the purpose and meets the needs of the audience.
  • Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication.
  • Interpersonal Skills - Show respect for the diverse opinions, values, belief systems, and contributions of others.
  • Critical Thinking & Problem Solving - Apply a systematic approach to solve problems.
  • Information Management - Locate, select, organize and document information using appropriate technology and information systems.
  • Information Management Skills - Analyze, evaluate, and apply relevant information from a variety of sources.
  • Personal Skills - Manage the use of time and other resources to complete projects.
  • Interpersonal Skills - Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
  • Personal Skills - Take responsibility for one's own actions, decisions, and consequences.

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

  • Not Eligible for PLAR

Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: N/A
OptionalOtherRecommended readings from current Fashion Magazines.

Applicable student group(s): Continuing and Professional Studies Students
Course Details:

Module 1 - Introduction to Fashion Photography

  • Fashion industry history and evolution
  • Current trends in fashion photography around the world 
  • Evaluations:
    • Assignment #1 - Analysis of Fashion Photographers (10%) 
    • Assignment #2 - Your Inspiration (10%)

Module 2 - Finding Your Inspiration

  • Examples of fashion photographer's work
  • Concepts of fashion designs
    • Colours
    • Textures
    • Patterns
  • Project Expecations

Module 3 - Pre-Production and Setup

  • Fashion photography equipment
    • Lenses
    • Lighting (type and number)
    • Modifiers
  • Casting
  • Scouting for the perfect outdoor location
  • Props to set a scene
  • Evaluation(s):
    • Assignment #3 - Photo Session (15%)

Module 4 - Playing with Colours

  • Colour Theory and Psychology
  • Colour combinations and their meanings 
  • Using gels
  • Evaluation(s):
    • In-Class Exercise (5%)
    • Final Project Phase 1 - Fashion Photography Shoot (30%)

Module 5 - Creative Art Direction

  • Posing and performance of fashion models
  • Building a connection with your models
  • Using props and / or environmental elements in the studio or location
  • Finding a balance for your composition
  • Evaluation(s):
    • In-Class Exericse (5%)

Module 6 - Post-Production

  • Post-production process (editing, retouching, and delivery of the final content)
  • Black & White vs. Colour
  • Lightroom (presets) and Photoshop
  • Evaluation(s):
    • Final Project Phase 2 - Post Production (20%)

Module 7 - Curating your Final Product for Publication

  • Print vs. Digital fashion photography
  • Social Media platforms (Instagram, Twitter, Snapchat, Facebook, etc)
  • Editorial Publications (newspapers, blogs, magazines, websites, etc)
  • Evaluation(s):
    • In-Class Exercise (5%)

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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