Photography, Advanced Digital
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
Section I: Administrative Information
  Total hours: 36.0
Credit Value: 2.5
Credit Value Notes: N/A
Effective: Winter 2020
Prerequisites: VDES70029
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Digital Photography
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20200106_00
Status: Approved (APPR)

Section I Notes: This course is offered on-campus. The sessions may include a variety of interactive and engaging activities including discussions, workshops, group activities, role plays, case studies, and presentations. Readings, video, and podcasts may be provided online, on Sheridan's Learning and Teaching Environment (SLATE), to support class activities and reinforce materials covered during class sessions. Assignment details will be provided in class ad on SLATE. Students will need reliable access to the internet.

Section II: Course Details

Detailed Description
Students continue to develop their technical skill, incorporating techniques learned in the basic and intermediate digital photography courses, to evolve their personal style to produce photographs. Students explore the portrait and the still-life as it applies to editorial, commercial advertising, and fine art worlds with special emphasis on generating innovative ideas and creating images with conceptual depth. Students research contemporary photographic artists to inspire their own work. They begin to formulate ideas about the meaning and purpose of a photograph and apply their technical skills to create images. Through in-class lectures, discussions, and hands on activities, students explore new approaches and genres of photography and reflect on their own photographic style and technique.

Program Context

Digital Photography Program Coordinator(s): N/A
The Photography-Digital Certificate Program is for the photographer who wishes to upgrade skills, earn income from a hobby or gain an introduction to professional methods in starting a business.

Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course students will have demonstrated the ability to combine technical skills and their personal photographic style and techniques to produce images.
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Apply knowledge and inspiration gathered by studying contemporary photographic artists.
  2. Take this inspiration and apply it to their own work in the assignments.
  3. Embrace the idea: shoot more, think less or not to over-think the process of taking a photograph in order to learn about one's photographic style.
  4. Have a clear understanding of what a commercial photographer does and additionally who is involved in the advertising and editorial side of the business.
  5. Exhibit behavior consistent with professional attitudes including: - openness to dialectic learning through peer critique and discussions - utilizing an acceptance of diverse perspectives to learning and sharing - ability to work cohesively with cohorts

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: IN-CLASS

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by Continuing and Professional Studies. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

  • Portfolio
  • Interview

Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: Multiple Professors
Resource(s): N/A
Applicable student group(s): Continuing Education Students
Course Details:

Weekly rotation may depend on availability of MAC lab and Photography studio


  • Orientation:  Synopsis of intended learning objectives an instructional strategies.
  • Assess group and individual learning needs
  • Review Intermediate Photography learning outcomes
  • Lecture: Who is Tom Feiler and why you need more than technique to survive in commercial photography
  • Introduction to "Art Photography Now"
  • Assignment One: Self Portrait (Due Week4)

WEEK 2 - Studio

  • Lecture: Discussion on Self Portraiture in Photography
  • Review of work in progress for Assignment One
  • Studio time to work on Assignment One

WEEK 3 - Lab

  • Lecture: Assigned work (Portraits for Advertising and Editorial)
  • Review of work in progress for Assignment One
  • Photo Shop practicum to actualize Assignment One

WEEK 4 - Studio

  • Review and Group Critique of Assignment One.
  • Assignment Two: Assigned Portrait (Due Week 6)
  • Studio time to work on Assignment Two

WEEK 5 - Lab

  • Lecture: Still-life in Commercial in Advertising and Editorial  Photography
  • Review of work in progress for Assignment One
  • Photo Shop practicum to actualize Assignment Two

WEEK 6 - Location

  • Review and Group Critique of Assignment Two
  • Assignment Three: Simple Still-life  (Due Week 8)
  • Studio time to work on Assignment Three

WEEK 7 - Lab

  • Lecture: Conceptual Photography
  • Review of work in progress for Assignment Three
  • Photo Shop practicum to actualize Assignment Three

WEEK 8 - Studio

  • Review and Group Critique of Assignment Three
  • Assignment Four: Emotions (Due Week 10)
  • Studio time to work on Assignment Four.

WEEK 9 - Lab

  • Lecture: Advertising Concepts: How it works and who is who in advertising.
  • Review of work in progress for Assignment Four.
  • Photo Shop practicum to actualize Assignment Four.

WEEK 10 - Studio

  • Review and Group Critique of Assignment Four
  • Lecture: Defining your own Style
  • Assignment Five: Defining your own style (Due Week 12)

WEEK 11 - Lab

  • Lecture: Self Promotion strategies for Commercial Photographers
  • Review of work in progress for Assignment Five.
  • Photo Shop practicum to actualize Assignment Five.


  • Review and Group Critique of Assignment Five
  • A summative review of course learning objectives
  • Review of learning outcomes.

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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