VDES70015
Wedding & Corporate Events Photography
Sheridan
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 
Section I: Administrative Information
  Total hours: 36.0
Credit Value: 2.5
Credit Value Notes: N/A
Effective: Fall 2019
Prerequisites: VDES70029
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Digital Photography
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20190903_00
Status: Approved (APPR)

Section I Notes: N/A

 
 
Section II: Course Details

Detailed Description
This course will introduce the key concepts and fundamentals of wedding photography. Intended for the occasional wedding photgrapher and the "would-be" wedding photographer, the course includes: contemporary and photo-journalistic styles of wedding photography, equipment, posing individuals and large groups, wedding traditions and cultures, and business practices. Students are expected to bring their DSLR and flash to class.

Program Context

 
Digital Photography Program Coordinator(s): N/A
N/A


Course Critical Performance and Learning Outcomes

  Critical Performance:
N/A
 
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. A knowledge of basic posing, lighting and use of equipment in photographing a wedding.
  2. Further development in their abilities to use the camera and work with subjects on the wedding day.
  3. Attitudes of being able to handle people and situations as they arise on a wedding day to create images.
  4. Understand how to create and maintain a website to advertise their Wedding Photography business.
  5. Develop a business model to successfully run a wedding business.
  6. Interpret good advertising strategies and practices and how to obtain new clients.
  7. Discuss how to close the sale, using in person tactics and social media outlets.
  8. Compose additional services that can be offered to clients to make your services more desirable.
  9. Expand on already present abilities on how to use their cameras and editing software to edit wedding photos.
  10. Build a wedding portfolio.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: IN-CLASS
 Participation and Group Discussion10.0%
 Practical Assignments (4 @ 10%)40.0%
 Shooting Assignments (Studio & Field Trip)20.0%
 Marketing Campaign10.0%
 Practical Exam20.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
N/A

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


 

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

  • Not Eligible for PLAR

 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: Multiple Professors
Resource(s): N/A
Applicable student group(s): N/A
Course Details:

Module 1 - Welcome and Introduction

  • Learn about the practical amount of time required to become a wedding photographer, including the amount of time and dedication required to create a website and marketing campaign, advertising, meeting with clients, researching poses, photographing the wedding day, editing, and other details in and surrounding the actual wedding date (including pre- and post- wedding day details)
  • Discussion on the basic equipment required to photograph weddings, their functions, and when and where to use them 
  • Deciding on what type of wedding photography you would like to shoot (contemporary, traditional, photojournalistic, black and white, etc)
  • Discussion on each type of weddding photography 
  • Differences between "home" and "destination weddings" and logistics surrounding both 
  • Decicing on what types of services you wish to offer 
  • How to create your price list and determining costs 

Module 2 - Marketing and Meetings

  • Marketing Strategies - who will you market to and how?
  • How to use websites and social media to advertise
  • Learn how to create a wedding checklist for both the photographers workflow and the wedding date 
  • Client Meetings
    • Ask the basics - where, when, how? 
    • What is their vision? 
    • Cultural / Religious practices? 
    • Conflicts? 
    • Coverage? 
    • Budget? 
    • Timeline?
  • Understand different cultures and wedding practices 

Module 3 - Portfolio

  • Posing and Detail shots - discussion and practical examples on how to pose your clients for both engagement shoots and the wedding date. 

Module 4 - Lighting

  • Photographing a bride and groom using various types of lighting, including studio lighting 
  • Discussion on how studio lighting can also transfer into a Photo Booth for additional added services and income 

Module 5 - Big Group Photography

  • How to photograph big groups 
  • Various poses and intracacies of dealing with many people at one time 
  • Photographing children in the wedding party 

Module 6 - Field Trip

Module 7 - Outdoors

  • Discussion on the difficulties of shooting in adverse weather with multiple people and ensuring a back up plan 
  • Creating a back up plan (photographer) and emergency plan 

Module 8 - Contracts 

  • Discussion on contracts and how to prepare one
  • What should be included and why?
  • Understanding of copyright laws and how they pertain to photographs 
  • Dealing with "bridezilla" or an unhappy couple 

Module 9 - Websites

  • Learn how to create a simple and professional looking wedding photography website

Module 10 - Editing and Final Touches

  • Editing for weddings using Lightroom
  • Learn how to edit wedding photos with speed and efficiency 
  • Photo Books, Thank You cards, Prints - how to create and sell these items to clients 

Module 11 - Final Presentation 

Module 12 - Final Exam 



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All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.


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