Introduction to Meetings, Expositions, Events and Conventions
I: Administrative Information II: Course Details
III: Topical Outline(s) Printable Version
|Section I: Administrative Information
Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2007
Pre/Co/Equiv Notes: N/A
Tourism and Travel
Course Leader or Contact: Colleen Mulligan
Status: Approved - Under Rev (AREV)
Section I Notes:
Section II: A minimum of one year's MEEC experience is required to
apply for Prior Learning Assessment.
| Section II: Course Details
This course is designed to provide the student with an introduction
to the Meetings, Expositions, Events and Conventions (MEEC) segment
of the Tourism Industry. Topics include background and growth of
MEEC, as well as careers within this segment of the industry. The
many types of MEEC and the different aspects of each will be studied.
The course will explain each of the steps that goes into planning a
successful MEEC and the numerous processes and tasks associated with
the completion of each step. The student will utilize the Convention
Industry's Council Meeting & Event specification guide which
incorporates its APEX (accepted practices exchange) initiative, to
plan an assigned meeting or event.
The MEEC industry utilizes
many components of the
tourism industry. This
fourth semester course will
draw upon many aspects of the
knowledge and skills that the
student has gained in
previous semester core
subjects including Air Travel
and Tariffs, Selling
Tours and Cruise Vacations.
|Tourism and Travel
||Program Coordinator: Robert Mcelman
Course Critical Performance and Learning Outcomes
By the end of this course, students will have demonstrated the
ability to successfully plan and implement a meeting or event that
meets the needs of the client utilizing the accepted practices of
To achieve the critical performance, students will have demonstrated
the ability to:
1. Differentiate meetings, events, expositions and conventions.
2. Use correct APEX terminology as it pertains to types of
meetings and other aspects of the Convention Industry.
3. Conduct pre-event needs analysis.
4. Write event objectives in a clear and concise format by
applying the SMART (Specific, Measurable, Achievable,
Relevant, Time) approach.
5. Source venue options that meet specific event requirements.
6. From a choice of sourced venue options, recommend venue
options that meet specific event requirements.
7. Use common industry accepted practices forms including
Requests for Proposal and Post Event Reports.
8. Identify the major components of an event (transportation,
accommodation, food and beverage, speakers/entertainment
and activities/excursions) and be familiar with booking
arrangements for each.
9. Create an event budget that identifies all costs, revenues
10. Identify the roles of Destination Management Companies,
outside service contractors and Convention and Visitor
11. Identify various technologies that are available for MEEC.
12. Understand legal and international issues in MEEC.
13. Conduct a post event follow-up.
Students demonstrate their learning in the following ways:
Assignments: Planning a Meeting
Pre Event Activities 10%
Program Plan 10%
On-site Arrangements 10%
Post Event follow-up 10%
Tests: 2 @ 25% = 50%
An assignment must be completed and both tests written in order to be
eligible to receive a final grade. Marks will be deducted for late
assignments. Students should keep a copy of working notes for each
assignment until grade has been received.
The course meets the following Ministry of Training, Colleges and Universities requirements:
Essential Employability Skills emphasized in the course:
||Critical Thinking & Problem Solving
Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):
||Not Eligible for PLAR
| Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2007
Professor: Multiple Professors
Meetings, Expositions, Events, and Conventions
An Introduction to The Industry, George G. Fenich
Applicable student group(s): Tourism and Travel
Introduction to MEEC
Background of Industry
What is a Meeting?
Types of MEEC (Meetings, exhibitions, events & conventions)
Request for Proposal
Destination Management Companies
Convention and Visitor Bureaus
Program Planning (Cont'd)
Food & Beverage
Logistics and Registration
The principle of academic honesty requires that all work submitted
for evaluation and course credit be the original, unassisted work of
the student. Cheating or plagiarism including borrowing, copying,
purchasing or collaborating on work, except for group projects
arranged and approved by the faculty member, or otherwise submitting
work that is not the students own violates this principle and will
not be tolerated. Instances of academic dishonesty, including
assisting another student to cheat, will be penalized as detailed in
the Student Handbook.
All Sheridan policies can be viewed on the Sheridan policy website.
Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.
Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.
Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.
Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.
Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)
Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.
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