Sheridan Course Outlines

TRTV29999
Introduction to Meetings, Expositions, Events and Conventions

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2007
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Tourism and Travel
Program Coordinator(s): Robert Mcelman
Course Leader or Contact: Colleen Mulligan
Version: 1.0
Status: Approved - Under Rev (AREV)

Section I Notes: Section II: A minimum of one year's MEEC experience is required to apply for Prior Learning Assessment.

Section II: Course Details

Detailed Description
This course is designed to provide the student with an introduction to the Meetings, Expositions, Events and Conventions (MEEC) segment of the Tourism Industry. Topics include background and growth of MEEC, as well as careers within this segment of the industry. The many types of MEEC and the different aspects of each will be studied. The course will explain each of the steps that goes into planning a successful MEEC and the numerous processes and tasks associated with the completion of each step. The student will utilize the Convention Industry's Council Meeting & Event specification guide which incorporates its APEX (accepted practices exchange) initiative, to plan an assigned meeting or event.

Program Context

Tourism and Travel

Program Coordinator: Robert Mcelman

The MEEC industry utilizes many components of the tourism industry. This fourth semester course will draw upon many aspects of the knowledge and skills that the student has gained in previous semester core subjects including Air Travel and Tariffs, Selling Destinations, Accommodations, Tours and Cruise Vacations.

Course Critical Performance and Learning Outcomes

 Critical Performance
By the end of this course, students will have demonstrated the 
ability to successfully plan and implement a meeting or event that 
meets the needs of the client utilizing the accepted practices of 
industry stakeholders.

Learning Outcomes
To achieve the critical performance, students will have demonstrated 
the ability to:


1.	Differentiate meetings, events, expositions and conventions. 
2.	Use correct APEX terminology as it pertains to types of 
          meetings and other aspects of the Convention Industry.
3.	Conduct pre-event needs analysis.
4.	Write event objectives in a clear and concise format by 
          applying the SMART (Specific, Measurable, Achievable, 
          Relevant, Time) approach.
5.	Source venue options that meet specific event requirements.
6.	From a choice of sourced venue options, recommend venue 
          options that meet specific event requirements.
7.	Use common industry accepted practices forms including 
          Requests for Proposal and Post Event Reports.
8.	Identify the major components of an event (transportation, 
          accommodation, food and beverage, speakers/entertainment 
          and activities/excursions) and be familiar with booking 
          arrangements for each.
9.	Create an event budget that identifies all costs, revenues 
          and sponsorships. 
10.	Identify the roles of Destination Management Companies, 
          outside service contractors and Convention and Visitor 
          Bureaus.
11.	Identify various technologies that are available for MEEC.
12.	Understand legal and international issues in MEEC.
13.	Conduct a post event follow-up.

Evaluation Plan
Students demonstrate their learning in the following ways:

Assignments:  Planning a Meeting
               Pre Event Activities               10%
               Budget                             10%
               Program Plan                       10%
               On-site Arrangements               10%
               Post Event follow-up               10%
Tests:  2 @ 25% =                                 50% 
                                       TOTAL     100% 

An assignment must be completed and both tests written in order to be 
eligible to receive a final grade.  Marks will be deducted for late 
assignments.  Students should keep a copy of working notes for each 
assignment until grade has been received.

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

Essential Employability Skills
Essential Employability Skills emphasized in the course:

X	Communication	X	Critical Thinking & Problem Solving	X	Interpersonal
X	Numeracy	X	Information Management		Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam	Portfolio	Interview	Other	Not Eligible for PLAR
X		X	X

Notes: N/A

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2007
Professor: Multiple Professors
Textbook(s):

Meetings, Expositions, Events, and Conventions
An Introduction to The Industry, George G. Fenich

Applicable student group(s): Tourism and Travel
Course Details:

Week 1
Introduction to MEEC
  Background of Industry
  What is a Meeting?
  Types of MEEC (Meetings, exhibitions, events & conventions)
  Terminology
  Careers

Week 2
Meeting Objectives
  Needs Analysis
  SMART Objectives
  Site Selection
  Request for Proposal

Week 3
Budgets
  Costs
  Revenues
  Sponsorships

Week 4
Destination Management Companies
Service Contractors
Convention and Visitor Bureaus
	Test 1

Week 5
Field Placement

Week 6
Field Placement

Week 7
Field Placement

Week 8
Program Planning
  Venues
  Housing/Transportation
  Speakers/Entertainment		

Week 9
Program Planning (Cont'd)
  Excursions
  Food & Beverage

Week 10
Technology

Week 11
Logistics and Registration

Week 12
Legal/International Considerations

Week 13
Post-event Activities/Follow-up.

Week 14
Final Test

Academic Honesty
The principle of academic honesty requires that all work submitted 
for evaluation and course credit be the original, unassisted work of 
the student.  Cheating or plagiarism including borrowing, copying, 
purchasing or collaborating on work, except for group projects 
arranged and approved by the faculty member, or otherwise submitting 
work that is not the students own violates this principle and will 
not be tolerated. Instances of academic dishonesty, including 
assisting another student to cheat, will be penalized as detailed in 
the Student Handbook.

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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