Social Media Marketing Strategies
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  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2015
Prerequisites: (MKTG70020)
Corequisites: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Digital Marketing Foundations
Program Coordinator(s): Multiple Coordinators
Course Leader or Contact: N/A
Status: Approved - Under Rev (AREV)

Section I Notes: This course may be offered in multiple formats, including online and blended (face-to-face and online asynchronous). Students taking this course will need reliable access to the internet, and should have a basic level of comfort using computers as well as the discipline to do independent study and work in groups as required.

Section II: Course Details

Detailed Description
Students learn strategies, methods, and techniques to effectively use Social Media Marketing Strategies as part of Digital Marketing Management (DMM) objectives. Students review current social media platforms and gain an understanding of the advantages and disadvantages these marketing touch points have on DMM. Social Media content marketing as well as branding strategy and appropriate tactics and tool sets will be developed and applied. Techniques and strategies for effective Social Media advertising will be developed. As part of DMM strategy, a return on investment (ROI) toolset will be provided to show the effectiveness of Social Media Marketing Strategies

Program Context

Digital Marketing Foundations Program Coordinator: Multiple
This course is part of the Digital Marketing Management Program.

Course Critical Performance and Learning Outcomes

 Critical Performance
By the end of this course, students will have demonstrated the ability 
to effectively use Social Media Marketing Strategies to achieve 
Digital Marketing Management objectives.

Learning Outcomes

To achieve the critical performance, students will have demonstrated 
the ability to:

1.Apply professional behaviours, including meeting due dates, 
producing professional reports and using reference and online 
material responsibly.
2.Integrate the principles of Social Media Marketing Strategies 
with Digital Marketing Management.
3.Analyze the appropriateness of Social Media platforms in the 
broader Digital Marketing Management strategy.
4.Synthesize online community engagement strategies through 
appropriate Social Media Marketing Strategies.
5.Develop Social Media content strategy appropriate to Digital 
Marketing Management objectives.
6.Evaluate the most appropriate KPI and ROI metrics, methods 
and techniques for Social Media Marketing Strategies.
7.Develop appropriate Social Media Advertising and penetration 
campaigns within Digital Marketing Management guidelines. 

Evaluation Plan
Students demonstrate their learning in the following ways:

Students demonstrate their learning in the following ways:

Quizzes (3 x 10%)	                 30%
Online Assignments (OLA) and
Discussion Board (DB) Postings
(distributed throughout the semester)	 40%
Major Social Media Marketing
Strategies Term Project
-	Phase I (15%)
-	Phase II (15%)	                 30%
Total Assessment 	                100%

All assignments must be completed as individual or group efforts, 
based on the instructor's 
specifications. Assignments are due on the dates specified within the 
course. Late 
assignments may be subject to a penalty.
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Print Effective Term Professor Applicable Student Group(s)
Winter 2015 Multiple Professors Online Course Outline
Winter 2015 Multiple Professors Blended Course Outline

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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