Supply Chain Management for Marketers
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  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Spring/Summer 2014
Prerequisites: N/A
Corequisites: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Marketing & Sales Certificate
Program Coordinator(s): Multiple Coordinators
Course Leader or Contact: Multiple Course Leaders
Status: Approved (APPR)

Section I Notes: This course is offered in a classroom version and an online version. In the classroom version, there are three hours per week of classroom instruction. The online version is a web-based course offered entirely online through Sheridan College. Students taking this course will need reliable access to the internet, and should have a basic level of comfort using computers as well as the self- discipline to study online. Students can expect to spend an additional three hours per week for online activities such as postings, discussions, and homework. Students will be expected to arrange a self-organized plant tour. Instructions will be provided by the instructor.

Section II: Course Details

Detailed Description
Students review the key concepts related to supply chain management, including the importance of the cross-functional relationship between marketing and supply chain to meet customer needs. Students explore the connections among strategies for customer service, inventory, suppliers, transportation and distribution centres as they identify best practices. The role of technology and current thinking in Supply Chain Management are central course features. Through a combination of readings from the text book, a self- organized plant tour and on-line activities, students observe the connection between the core areas of a firm in a given supply chain. Students complete a report and presentation based on the tour of a firm┐s supply chain operation.

Program Context

Marketing & Sales Certificate Program Coordinator: Multiple
This is a required course in the Marketing & Sales Certificate, offered through the Faculty of Continuing and Professional Studies.

Course Critical Performance and Learning Outcomes


By the end of this course, students will have demonstrated the 
ability to integrate all aspects of supply chain management, from the 
requisite business relationships to optimal policies in the areas of 
customer service, inventory, supplier selection, transportation and 
distribution centres.


1. Categorize customers by analysing data such as customer sales 
volumes and shipment frequency to determine appropriate customer 
strategies and policies.

2. Illustrate the use of appropriate supply chain strategies for each 
category of customer.

3. Describe the components of a supply chain and how a supply chain 
operates and delivers products to its customers.

4. Outline an existing supply chain relationship strategy within a 
firm and recommend revised strategies based on course concepts.

5. Discuss the application and appropriateness of technology to 
enhance the customer experience.

6. Assess current issues in Supply Chain Management to determine the 
impact on a firm┐s ability to provide customer service.

7. Choose optimal policies from information gathered, in the areas of 
customer service, inventory, supplier, transportation and 
distribution centre operations to improve customer response.

Evaluation Plan
Students demonstrate their learning in the following ways:

InClass and Online Evaluation

*TWO TESTS (20% each)                             40%
**SCM TOUR PROJECT                                35%
  SCM TOUR PROJECT PRESENTATION                   10%
(Where a tour is not feasible, a comprehensive case study or case  
studies are to be completed, worth a total of 45%)
Weekly on-line quizzes (12 X .5% )                6%
Completion of on-line discussion and project      9%
Total                                             100% 

Please note:   *For the online course both tests will be 
administered in a classroom., Students are expected to appear in 
person to write their test ** SCM Tour  will consist of working in 
groups, students tour a company, identify its supply chain 
applications, recommend revised strategies as appropriate and 
prepare an illustrated report. For online students further 
instructions for conducting a plant tour are provided within the 
online course.
Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:


Essential Employability Skills
Essential Employability Skills emphasized in the course:

  Communication   Critical Thinking & Problem Solving   Interpersonal
  Numeracy   Information Management   Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar

Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam Portfolio Interview Other Not Eligible for PLAR

Notes:  N/A

Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Spring/Summer 2014
Professor: Multiple Professors
Supply Chain Management:  What Marketers Need to Know by Nowell, 
David, 2010

Applicable student group(s): Faculty of Continuing and Professional Studies INCLASS and ONLINE students.
Course Details:
Module 1: Up to week #2 

Course Orientation
Course and Instructor Intro
Learning  Outcome(s) #3
Learning activity and Assessment: 
Read Chapter 1
Complete Quiz 1 (.5%)

Module 2:  Up to week # 3  

A Changing World
Measuring Logistics Performance
Learning Outcome(s) #1, 2 and 6
Learning activity and Assessment:
- Read Chapter 2 and 3
- Complete Quiz 2 and 3 (.5% each)
- Complete and submit Kewl Kola case study

Module 3: Up to week # 4  

Customer Response:  Where it all begins
Learning Outcome(s) #1 and 2
Learning activity and Assessment:
- Read Chapter 4
- Complete Quiz #4 (.5%)

Module 4: Up to week # 6 

Forecasting Demand
Design and Management
Learning Outcome(s) #1, 2, 3, 5, 7
Learning activity and Assessment:
- Read Chapter 5 and 6
- Complete Quiz #5 and 6 (.5%each)
- Tour project description due

Module 5: Up to Week #7 

Learning Outcome(s) #1, 2, 3, 5, 6, 7
Learning activity and Assessment:
Mid-term Test, Covers Chapters 1-6 (20%)

Module 6: Up to Week #9 

Choosing Suppliers
Make vs. Buy/Outsourcing
Learning Outcome(s) #1, 2, 3, 5, 7
Learning activity and Assessment:
- Read Chapter 7 and 8
- Complete Quiz #7 and 8 (.5%each)
- Report Due (35%)

Module 7: Up to Week # 10 

Transportation and Distribution Management
Learning Outcome(s) #1, 2, 3, 5, 7
Learning activity and Assessment:
- Read Chapter 7 and 8
- Complete Quiz #7 and 8 (.5%each) 
- Mini-presentation due (4%)

Module 8: Up to Week #11

Warehouse Operations
Learning Outcome(s) #1, 2, 3, 5, 7
Learning activity and Assessment:
- Read Chapter 9
- Complete Quiz #9 (.5%)
- Presentation Due (10%)

Module 9:  Up to Week #13 

Future of Supply Chain
Learning Outcome(s) #1, 2, 3, 5, 7
Learning activity and Assessment:
- Read Chapter 12 and 13
- Complete Quiz #12 and 13(.5%each)

Module 10:  Up to Week #14 

Learning Outcome(s) #1, 2, 3, 5, 7
Learning activity and Assessment:
Final Test Covers Chapters 7-13, excluding Chapter 11 (20%)
Complete discussions (5%)

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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