Marketing Principles 2
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  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2015
Prerequisites: (MKTG70018)
Corequisites: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Marketing & Sales Certificate
Program Coordinator(s): Multiple Coordinators
Course Leader or Contact: Multiple Course Leaders
Status: Approved (APPR)

Section I Notes: This course is offered in a classroom version and an online version. In the classroom version, there are three hours per week of classroom instruction. The online version is a web-based course offered entirely online through Sheridan College. Students taking this course will need reliable access to the internet, and should have a basic level of comfort using computers as well as the self- discipline to study online. Students can expect to spend an additional three hours per week for online activities such as postings, discussions, and homework.

Section II: Course Details

Detailed Description
Students build on their marketing knowledge by examining advanced marketing concepts. Emphasis in this course is placed on marketing channel issues, the role of marketing research in management decisions and marketing communications. Students explore quantitative issues in marketing, such as pricing calculations, break even analysis, the customer advocacy funnel, promotions, and customer relationship management. Students use a variety of learning tools including textbook readings, lectures, class activities, a multimedia math tutorial, case studies and seminars.

Program Context

Marketing & Sales Certificate Program Coordinator: Multiple
This is a required course in the Marketing & Sales Certificate, offered through the Faculty of Continuing and Professional Studies.

Course Critical Performance and Learning Outcomes


By the end of this course, students will have demonstrated the 
ability to analyze a marketing problem, write a report documenting 
their recommendations and present a marketing plan.  


To achieve the critical performance, students will have demonstrated 
the ability to:

1. Apply basic terms/definitions to a marketing problem.

2. Explain the strategic role of customer relationship management.

3. Identify the advantages and disadvantages of various strategies 
for marketing in a retail environment.

4. Discuss the nature and importance of wholesalers, including the 
functions of physical distribution and logistics management.

5. Analyze the unique characteristics of the B2B marketing 
6. Assess the benefits of various pricing strategies.

7. Analyze alternative product and pricing strategies with a view to 
maximizing return on investment.

8. Summarize the role of marketing research in the marketing decision 
making process.

9.  Explain the functions of sales promotion, publicity, advertising, 
digital media in an integrated marketing communications campaign.

10. Apply a problem solving model to making business decisions.

11. Recommend strategies in the development of brand advocates.

12. Demonstrate professional behaviours, including:
   a.  Working effectively in a team environment for all group
   b.  Meeting due dates
   c.  Producing professional quality reports and presentations
   d.  Exhibiting punctuality in all class and group activities
   e.  Using reference materials responsibly

Evaluation Plan
Students demonstrate their learning in the following ways:

In-class  Evaluation

Tests (2x20%                           40%
In-class Activities                    20%
Classroom Seminar Presentation         15%
Problem Solving Assignment             25%
Total                                  100%

Online Evaluation

Tests (2x20%)                          40%
Group Assignment Overview              10%                        
Group Seminar Presentation             10%
Peer Evaluation Journal                5%
Discussion Forum (3 x 5%)              15%
Problem Solving Assignment (individual) 
Part A                                 10% 
Part B                                 10%
Total                                  100%

Note: The instructor will provide in writing the due dates and 
requirements for the assignments and tests.
Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:


Essential Employability Skills
Essential Employability Skills emphasized in the course:

  Communication   Critical Thinking & Problem Solving   Interpersonal
  Numeracy   Information Management   Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar

Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam Portfolio Interview Other Not Eligible for PLAR

Notes:  N/A

Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Print Effective Term Professor Applicable Student Group(s)
Fall 2015 Multiple Professors Faculty of Continuing and Professional Studies In-Class Students.
Fall 2015 Multiple Professors Faculty of Continuing and Professional Studies Online students.

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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