MKTG70003
Service Marketing in Early Learning and Care Programs |
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I: Administrative Information II: Course Details
III: Topical Outline(s) Printable Version |
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Section I: Administrative Information
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Total hours: 30.0
Credit Value: 2.0
Credit Value Notes: N/A
Effective: Fall 2014
Prerequisites:
N/A
Corequisites:
N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A |
Program(s):
Supv. & Admin in ELC Programs
Program Coordinator(s):
Multiple Coordinators
Course Leader or Contact: N/A
Version: 4.0
Status: Approved (APPR)
Section I Notes:
This is a web-based course offered online. To take this course,
students will need reliable access to the Internet. They should
have
a basic level of comfort using computers as well as self-discipline
to work online. This course is taught entirely online. Students
can
expect to spend an additional 3 hrs/wk for online postings,
discussions, and homework.
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Section II: Course Details
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Detailed Description
Students examine marketing principles and practices as they apply to
the manager's role in the operation of early childhood education
centre. Participants will research and develop marketing plans
through the identification of the needs of clients and market
demands, including SWOT and PEST analyses. Strategies for effective
program marketing, publicity, and promotion will be determined and
evaluated for effectiveness.
Through discussions, presentations, readings, research, assignments
and practical applications, students have the opportunity to prepare
and evaluate effective marketing plans.
Program Context
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Supv. & Admin in ELC Programs |
Program Coordinator: Multiple |
Within the context of the
program, this course is one
of the required courses in
the Supervision and
Administration in Early
Learning and Care Programs
Ontario
College Graduate Certificate
program within the Faculty of
Continuing and Professional
Studies.
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Course Critical Performance and Learning Outcomes
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CRITICAL PERORMANCE
By the end of this course, students will have demonstrated the
ability to apply effective marketing principles in preparing,
implementing, and evaluating marketing strategies for an Early
Learning and Care program.
LEARNING OUTCOMES:
The achieve the critical performance, students will have demonstrated
the ability to:
1. Examine the principles of effective service marketing, specific to
the operation of Early learning and care programs.
2. Analyze the steps in developing a marketing plan including
identifying market needs, client needs, and the marketable
product/service.
3. Practice the use of SWOT and PEST analyses to determine effective
strategic marketing plans.
4. Develop a marketing plan with goals, objectives, measurable
outcomes, and method of evaluation.
5. Evaluate effective marketing strategies for publicity and
promotion; including slogans, logos and websites.
6. Present a marketing plan that could be used for an ECE program.
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Evaluation Plan
Students demonstrate their learning in the following ways:
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1. Online Test 20%
2. SWOT and PEST analysis 20%
3. Group Discussions 4 postings x 5% 20%
4. Marketing Plan: Goals/Objectives 10%
Measurable Outcomes 10%
Evaluation of Plan 10%
Presentation & Peer Feedback 10% 40%
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100%
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Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
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Essential Employability
Skills
Essential Employability Skills emphasized in the course:
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Communication
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Critical Thinking & Problem Solving
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Interpersonal
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Numeracy |
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Information
Management |
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Personal
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Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):
Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
X |
X |
X |
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Notes: Completion of all 3 PLA methods is required.
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Section III: Topical Outline
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2014
Professor: Multiple Professors
Textbook(s): Required:
1. Hearron, Patricia F., Hildebrand, V., Management of Child
Development Centres, 8th ed., Pearson Publishers. Available
through college bookstore
Resources:
1. Decker Celia A., Decker John R., Freeman Nancy, Knopf Herman,
Planning and Administering Early Childhood Programs, 9th ed.,
Pearson Ed. Publishers, 2009
Applicable student group(s): Continuing Education students who have met the program admission
requirements of an ECE diploma or recognized equivalent.
Course Details:Orientation Module
Topics:
Course Orientation
-Review of Course Outline, expectations and evaluation
-Understanding online DE learning and mentoring
-Practice with online tasks and postings
Learning Activities:
Practice emails, postings, and online tasks
______________________________________________________________________
Module 1:
Understanding the Principles and Practices of Marketing
Topics:
a) Defining service marketing
b) Analyzing the relationship between public relations, strategic
planning and marketing
c) 4 C's vs. 4 P's of marketing
d) Review the role of the ECE manager in preparing for effective
service marketing in an ECE program
Assessment(s):
Discussion topic 5%:
Online Test 20%
______________________________________________________________________
Module 2:
Setting the Stage for an Effectice Marketing Plan
Topics:
a) Market segments in ECE
b) Client research
c) Product or service
d) Competition
e) SWOT analysis
f) PEST analysis
Assessment(s):
Discussion topics 2 X 5%
DUE SWOT and PEST Analysis 20%
______________________________________________________________________
Module 3
Developing the Marketing Plan
Topics:
a) Goals and Objectives including identifying the 4 C's
b) Establish an action plan with measurable outcomes
c) Review and determine marketing tools for effective publicity and
promotion including slogans, logos, websites, printed materials
d) Budget considerations
e) Identify a plan for evaluating the effectiveness of the marketing
strategies
Assessment(s):
Discussion topic 5%
______________________________________________________________________
Module 4:
Presenting the Marketing Plans
Topics:
a) Presentation of student's marketing plans
b) Peer review and feedback of plans
Assessment(s):
DUE: Marketing Plan 40%
______________________________________________________________________
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Sheridan Policies
All Sheridan policies can be viewed on the Sheridan policy website.
Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.
Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.
Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.
Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.
Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)
Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.
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