MGMT70060
Event Logistics, Execution & Post Analysis
Sheridan
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2018
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Event Management
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20180122_01
Status: Approved (APPR)

Section I Notes: This course is offered on-campus. The sessions may include a variety of interactive and engaging activities including discussions, workshops, group activities, role plays, case studies and presentations. Readings, video, and podcasts may be provided online, on Sheridan's Learning and Teaching Environment (SLATE), to support class activities and reinforce material covered during class sessions. Assignment details will be provided in class and on SLATE. Students will need reliable access to the internet.

 
 
Section II: Course Details

Detailed Description
Students learn to produce events by applying the principles of event management through day-of logistics, execution and evaluation strategies. Through a variety of group discussions, assignments and independent research, students explore the landscape of the event industry, create event schedules, registration components, logistics documents, licensing and budgets.

Program Context

 
Event Management Program Coordinator(s): N/A
This course is a part of the Event Management program.


Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course students will have demonstrated the ability to operationalize an event using the elements of event planning and production including concept, operations, logistics, execution and evaluation.
 
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Explain the five phases of event management and success criteria for executing each phase
  2. Create an event budget
  3. Select a venue and layout that accommodate event requirements
  4. Choose a caterer and event menu using the number of guests and service criteria
  5. Produce event logistics documents
  6. List third party vendors and production requirements
  7. Summarize strategies for creating a favourable guest experience
  8. Identify potential risks, including the potential impact of each risk and a contingency plan for risk mitigation
  9. Summarize the day of components for a large scale, multi component event including pre, during and post event
  10. Complete a post event evaluation

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: IN-CLASS
 Quiz 1: Event Management Overview5.0%
 Assignment #1: Budget10.0%
 Assignment #2: Layout10.0%
 Assignment #3: Banquet event order (BEO)5.0%
 Assignment #4: Logistics10.0%
 Quiz 2: Vendors and Contracting5.0%
 Assignment #5: Registration5.0%
 Assignment #6: Troubleshooting10.0%
 Quiz 3: Day-of Event Execution5.0%
 Assignment #7: Post event evaluation5.0%
 Final Project30.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
All graded evaluations (i.e., projects, assignments, tests, exams, etc.) must be completed according to the schedule of dates specified by the instructor. Requests to submit work after the due date must be made no later than 24 hours before the due date, and must be accompanied by a valid reason that is acceptable to the instructor. Late assignments that have not received prior approval by the instructor will receive a grade deduction of 10% per business day. Students will be allowed to write a missed quiz/exam/test if they are able to provide the instructor with a valid and acceptable reason for their absence.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


 

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

  • Not Eligible for PLAR

 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: N/A
Resource(s):
 TypeDescription
RequiredTextbookThe Complete Guide to Successful Event Planning with Companion, Shannon C Kilkenny, Atlantic Publishing, 2nd Edition, ISBN 978-1601386991

Applicable student group(s): Continuing and Professional Studies Students
Course Details:
Module 1: Overview of event management 
  • Purpose, goal and objectives of an event
  • The 5 phases of event management 
  • Event success criteria
  • Key elements in a critical path for an event
(Quiz 1: Event Management Overview 5%)
 
Module 2: Budgets 
  • Budget line items
  • Formulating a budget including fixed and variable expenses
  • Line items requiring deposits
  • Variable tax rates (e.g., for venue, food/gratuity, alcohol, etc.)
(Assignment #1: Budget: 10%)
 
Module 3: Location, Venue, Accommodation & Transportation
  • Criteria for selecting event location and venue
  • Venue options 
  • Feasible timing for an event
  • Designing event layout, including floorplan 
  • Choosing accommodation
  • Transportation Options
 (Assignment #2: Layout 10%)
 
Module 4: Catering Requirements
  • Criteria for selecting a caterer
  • Elements that affect catering (e.g., number of guests, service criteria) 
  • Food service type and timing
  • Service options (dietary restrictions, portions, etc.)
  • Guidelines for alcohol service (licensing, smart serve)
  • Guidelines for food service (safe food handling, etc.)
  • Banquet Event Order Forms (BEOs)
(Assignment #3: Banquet event order (BEO) 5%)
 
Module 5: Event Logistics and Promotion
  • Event logistics documents:
    • Day of event agenda
    • Itinerary
    • Script
    • Production script and Run sheet
    • Load in / Load out schedule
    • Media kit (media release, backgrounder, organization info, photo shot list, event media contact)
    • Staff roles and responsibilities
    • Volunteer roster and logistics schedule
    • Day of contact list
  • Innovative and traditional methods of event promotion
(Assignment #4: Logistics 10%)
 
Module 6: Third Party Vendors & Technical Requirements
  • Audio visual products and services 
  • Third party vendors of AV resources 
  • Production scheduling and run sheet (Audio, lighting, microphone cues, camera movement)
  • Items, equipment and decor to rent or purchase  
  • Contracting with Vendors
  • Building good working relationships and trust with vendors
(Quiz 2: Vendors and Contracting 5%)
 
Module 7: Guest Logistics and Entertainment 
  • Choosing registration software for an event
  • Details required for onsite registration
  • Ensuring desired guest experience 
  • Accessibility for Ontarians with Disabilities Act (AODA) requirements
  • Protocol for government officials, dignitaries and VIPs
  • Selecting event  entertainment (budget, timing, type)
  • Logistics for entertainment (itinerary, green room, rehearsal, greeters, accommodations)
(Assignment #5: Registration components 5%)
 
Module 8: Risk Management
  • Obtaining permits
  • Insurance requirements and liability
  • Safety procedures during  setup, the event, execution and tear down 
  • Fire code, room capacity and evacuation regulations and procedures
  • Event risk identification and analysis
  • Event risk mitigation and contingency planning
(Assignment #6: Troubleshooting 10%)
 
Module 9: Day-Of Event Execution
  • Status of day-of event components
    • Pre-event
    • During event
    • Event tear-down  
  • Final team briefing (Pre-event)
  • Emergency event kit and a VIP kit
  • Auction items 
(Quiz 3: Day-of Event Execution 5%)
 
Module 10: Post Event Evaluation
  • Event evaluation forms and procedures 
  • Assessment of success based on client criteria and testimonials
  • Budget reconciliation, fundraising goal achievement status
  • Feedback and thanks: guests, staff, volunteers, sponsors
  • Post mortem recap meeting 
(Assignment #7: Post event evaluation 5%)
(Final Project: 30%)


Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.


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