Sheridan Course Outlines

Land Acknowledgement

Sheridan College resides on land that has been, and still is, the traditional territory of several Indigenous nations, including the Anishinaabe, the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the Credit First Nation. We recognize this territory is covered by the Dish with One Spoon treaty and the Two Row Wampum treaty, which emphasize the importance of joint stewardship, peace, and respectful relationships.

As an institution of higher learning Sheridan embraces the critical role that education must play in facilitating real transformational change. We continue our collective efforts to recognize Canada's colonial history and to take steps to meaningful Truth and Reconciliation.

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2018
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Event Management
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20180904_00
Status: Approved (APPR)

Section I Notes: This course is offered on-campus. The sessions may include a variety of interactive and engaging activities including discussions, workshops, group activities, role plays, case studies and presentations. Readings, video, and podcasts may be provided online, on Sheridan's Learning and Teaching Environment (SLATE), to support class activities and reinforce material covered during class sessions. Assignment details will be provided in class and on SLATE. Students will need reliable access to the internet.

Section II: Course Details

Detailed Description
Students learn about event planning and management as a field of professional practice. They study different types of events, the commonalities among the various event types and how the scale of an event affects planning. Through in-class discussions, a variety of activities and practical application assignments, students explore the event planning process including critical path development, event design, budgeting, sponsorships, marketing and communication, staffing, working with vendors, risk assessment and contingency planning.

Program Context

Event Management	Program Coordinator(s): N/A
This course is a mandatory course in the Event Management program. Other courses in the program build on the fundamentals learned in the course.

Course Critical Performance and Learning Outcomes

	Critical Performance:
	By the end of this course students will have demonstrated the ability to create an event project charter and a project plan that is based on client goals and objectives.

Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

Describe the fundamental principles, concepts and requirements of the professional event planning business
Develop goals and objectives for an event
Create a critical path for an event
Design an event theme and concept board
Develop a basic event line-item budget and a sponsorship prospectus
Describe the purpose, principles and methods for developing a marketing and communications strategy
Describe critical human resources management principles and practices and relevant labour legislation
Develop criteria for selecting third party vendors
Develop a risk management and contingency plan

Evaluation Plan
Students demonstrate their learning in the following ways:

Evaluation Plan: IN-CLASS

	Assignment 1: Elements of an Event	5.0%
	Assignment #2: SMART goal	5.0%
	Assignment #3: Critical Path	5.0%
	Assignment #4: Theme	5.0%
	Assignment #5: Budget and Sponsorship	10.0%
	Assignment #6: Marketing and Communication strategy	10.0%
	Assignment #7: Roles and Responsibilities	10.0%
	Assignment #8: Third party vendors	5.0%
	Assignment #9: Risk and contingency plan	10.0%
	Final Project: Event Project Charter	35.0%
	Total	100.0%

Evaluation Notes and Academic Missed Work Procedure:

All graded evaluations (i.e., projects, assignments, tests, exams, etc.) must be completed according to the schedule of dates specified by the instructor. Requests to submit work after the due date must be made no later than 24 hours before the due date, and must be accompanied by a valid reason that is acceptable to the instructor. Late assignments that have not received prior approval by the instructor will receive a grade deduction of 10% per business day.
 
Students will be allowed to write a missed quiz/exam/test if they are able to provide the instructor with a valid and acceptable reason for their absence.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

Not Eligible for PLAR

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: N/A
Resource(s):

	Type	Description
Optional	Textbook	Event Planning and Management: A Practical Handbook for PR and Events, Ruth Dowson, David Bassett, KoganPage, 1, ISBN 9780749471392

Applicable student group(s): Continuing and Professional Studies Students
Course Details:

Module 1: Overview of event planning

Defining an event
Types of events (e.g., Corporate, not for profit, conferences, weddings, trade shows, sporting, outdoor, live productions, etc.)
Tasks and resources required to plan events

(Assignment #1: Elements of an event 5%)

Module 2: Event goals and objectives

Identifying clients, their industry and past events
The rationale and purpose for holding an event
Client’s goals and objectives for event elements, e.g., audience, event size, budget, location type
Developing goals and objectives for an event
Event success criteria

(Assignment #2: SMART goals 5%)

Module 3: Project charter & Critical path

Components of a project charter
Project charter presentation to a client
Function of critical path for an event
Components to include in a critical path
SWOT analysis

(Assignment #3: Critical path 5%)

Module 4: Event design

Why, when and how themes are used at an event
Selecting a theme for an event
Designing an event that supports the client’s success criteria
Designing a concept board

(Assignment #4: Theme 5%)

Module 5: Sponsorship and Budget Strategy

Line item budgeting for an event
Sponsored events
Creating a prospective sponsor list
Key strategic selling principles and techniques
Contractual obligations with sponsors
Creating a sponsorship prospectus

(Assignment #5: Budget and Sponsorship 10%)

Module 6: Marketing & communication strategy

Key audiences and stakeholders for an event
Marketing & communications tools and how to use them
Marketing strategy

(Assignment #6: Marketing and Communication Strategy 10%)

Module 7: Staffing for events

Human resources required for events
Human Resources Management (Staff and volunteers)

(Assignment #7: Roles and Responsibilities 10%)

Module 8: Selecting third party vendors

Third party vendors
Selection criteria for third party vendors
Contract negotiation strategies
Requests for Quotes (RFQs) and Requests for Proposals (RFPs)

(Assignment #8: Third party vendors 5%)

Module 9: Risk management techniques

Event risk identification
Event risk analysis
Event risk mitigation and contingency planning

(Assignment #9: Risk assessment and contingency plan 10%;

Final Project: 35%)

Sheridan Policies

It is recommended that students read the following policies in relation to course outlines:

Academic Integrity
Copyright
Intellectual Property
Respectful Behaviour
Accessible Learning

All Sheridan policies can be viewed on the Sheridan policy website.

Appropriate use of generative Artificial Intelligence tools: In alignment with Sheridan's Academic Integrity Policy, students should consult with their professors and/or refer to evaluation instructions regarding the appropriate use, or prohibition, of generative Artificial Intelligence (AI) tools for coursework. Turnitin AI detection software may be used by faculty members to screen assignment submissions or exams for unauthorized use of artificial intelligence.

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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