Sheridan Course Outlines

Land Acknowledgement

Sheridan College resides on land that has been, and still is, the traditional territory of several Indigenous nations, including the Anishinaabe, the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the Credit First Nation. We recognize this territory is covered by the Dish with One Spoon treaty and the Two Row Wampum treaty, which emphasize the importance of joint stewardship, peace, and respectful relationships.

As an institution of higher learning Sheridan embraces the critical role that education must play in facilitating real transformational change. We continue our collective efforts to recognize Canada's colonial history and to take steps to meaningful Truth and Reconciliation.

Section I: Administrative Information

Total hours: 20.0
Credit Value: 0.0
Credit Value Notes: N/A
Effective: Spring/Summer 2018
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Social Media Writing, Writing for Digital Media
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20180507_00
Status: Approved (APPR)

Section I Notes: N/A

Section II: Course Details

Detailed Description
The reach and impact of Social Media can be huge, but it can be tricky and backfire easily. Learn the best approaches for specific platforms - Twitter, Facebook, Instagram, Pinterest, Tumblr - or the hottest new social media players. Use aggregators to coordinate your efforts and find multipliers to spread your message in powerful ways. Whether you want to promote your own business, or land that social media manager position, this course can help you master the tools and techniques to succeed. NOTE: This is not an introductory Social Media course. Participants should be familiar with the basic Social Media platforms (Facebook, Twitter, Instagram).

Program Context

Social Media Writing	Program Coordinator(s): N/A
N/A
Writing for Digital Media	Program Coordinator(s): N/A
N/A

Course Critical Performance and Learning Outcomes

	Critical Performance:
	By the end of this course, students will have demonstrated the ability to create a basic social media strategy that takes into account platforms, the best tool for the audience, managing crises, tools for measuring performance, and legal considerations.

Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

Describe the role of social media in modern communication.
Create a list of social media platforms and select the best tool for the audience.
Define social media listening and use it effectively for measuring performance.
Recognize the importance of crisis management, troubleshoot a crisis, and identify legal implications.
Calculate the return on investment (ROI) of social media.
Create effective posts (both textual and visual), and devise a content calendar for maximum impact.
Optimize content for search engines.

Evaluation Plan
Students demonstrate their learning in the following ways:

Evaluation Plan: IN-CLASS & ONLINE INSTRUCTION

	Assignment #1 - Social Media Plan	20.0%
	Assignment #2 - Social Media Content	20.0%
	Assignment #3 - Social Media Analysis	40.0%
	Online Discussions	20.0%
	Total	100.0%

Evaluation Notes and Academic Missed Work Procedure:

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

Not Eligible for PLAR

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-class & Online Instruction
Professor: Multiple Professors
Resource(s):
Course material costs can be found through the Sheridan Bookstore

	Type	Description
Optional	Other	N/A

Applicable student group(s): Continuing Education Students
Course Details:

Module 1: Introduction to Social Media

Definition and history of social media
Platforms and creators

Module 2: Creating A Social Strategy

Defining social strategy purpose and value
Choosing tools

Module 3: Creating Social Content

Best practices for specific platforms
Visual content
Creating a content calendar
Leveraging trending topics

Module 4: Social Media Listening

Definition and benefits of social listening
Strategies for listening and measuring performance

Module 5: Useful Tools

Tools for creating, publishing and measuring effectiveness
Choosing the best tool for the audience

Module 6: Crisis Management - When Things Go Sideways

Crisis Management 101
Etiquette, ethics, and legal issues

Module 7: Collecting and Using Data To Inform Your Strategy

Social analytic and measurement tools
Data collection and analysis
Return on investment (ROI)

Sheridan Policies

It is recommended that students read the following policies in relation to course outlines:

Academic Integrity
Copyright
Intellectual Property
Respectful Behaviour
Accessible Learning

All Sheridan policies can be viewed on the Sheridan policy website.

Appropriate use of generative Artificial Intelligence tools: In alignment with Sheridan's Academic Integrity Policy, students should consult with their professors and/or refer to evaluation instructions regarding the appropriate use, or prohibition, of generative Artificial Intelligence (AI) tools for coursework. Turnitin AI detection software may be used by faculty members to screen assignment submissions or exams for unauthorized use of artificial intelligence.

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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