MEDA55586
Transmedia Strategies
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2013
Prerequisites: N/A
Corequisites: N/A
Equivalents:
N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advanced Television and Film
Program Coordinator(s): Jean Desormeaux
Course Leader or Contact: Tba
Version:
1.0
Status: Approved - Under Rev (AREV)

Section I Notes: Learning is achieved through a combination of classroom sessions and on-line studies, as determined by the course design. The hybrid model anticipates 2 hours in classroom and 1 hour of virtual learning per week.

 
 
Section II: Course Details

Detailed Description
Sheridan students in the arts and technologies faculties produce transmedia content in an interdisciplinary, collaborative environment. Using hybrid educational methods, transmedia digital media content is analysed by student teams. Each team develops its own transmedia strategy for a future project, based upon its analysis of these new innovative industry practices.

Program Context

 
Advanced Television and Film Program Coordinator: Jean Desormeaux
Sheridan students in the arts and technologies faculties produce transmedia content in an interdisciplinary, collaborative environment. Using hybrid educational methods, transmedia digital media content is analysed by student teams. Each team develops its own transmedia strategy for a future project, based upon its analysis of these new innovative industry practices.


Course Critical Performance and Learning Outcomes

 
 Critical Performance
By the end of this course, students will have demonstrated the ability
to develop transmedia content for multiple platforms.

To achieve the critical performance, students will have demonstrated
the ability to:

1. Articulate expanded digital research on content and methods of
   delivery across multiple media platforms.
2. Apply the seven principles of transmedia navigation to transmedia
   strategy.
3. Formulate key strategies in the development of a transmedia
   project using media, gaming, web design and audience engagement
   metrics.
4. Marry content and workflow to appropriate delivery platforms.
5. Design a transmedia project
6. Create a transmedia production proposal.
   

Evaluation Plan
Students demonstrate their learning in the following ways:

 
Students demonstrate their learning in the following ways:

1.	Research and Analysis Project                     25%
2.	Transmedia Project Design                         35%
3.	Transmedia Production Proposal                    30%
4.      Peer Evaluation                                   10%
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2013
Professor: Multiple Professors
Textbook(s):
Jenkins, H. (2006, 2008) Convergence Culture, Where Old and New Media
Collide.
NYU Press ISBN-13978-0814742952

Rose, F (2011) The Art of Immersion: How the Digital Generation is
remaking Hollywood, Madison Avenue and the Way we Tell Stories. W.W.
Norton & Co. 500 Fifth Ave NY 10110
ISBN 978-0-393-07601-1

Recommended Reading: Blogs and Sites

Jenkins, H. Confessions of an AcaFan (Blog)
Power to the Pixel  (Website)
The Transmedia daily (Website)
Transmedia Storyteller (Website)

Applicable student group(s): Post-graduate students in the arts, technologies and business faculties who wish to study advanced digital media practices.
Course Details:
Module 1: Introduction.

Introduction to Transmedia: New Story and Content Expansion
Students will study and compare traditional with "new" storytelling
practices and purposes. 

Audience Engagement & Social Media 
Students will examine the power of interactivity and consumer
engagement and how this phenomena is altering the direction of media,
the choice of technologies, the method of funding and of profit
realization. 

Research and Analysis Project  25%

Module 2: Technologies & Workflows.

Understanding the Players & Roles; Analyzing the Case Studies
Production participants and project workflows are changing from the
hierarchical to the consortia model. Through case study, on-line
research and guest speaker exposure, students will walk step by step
through the creative and technical development and production process
of several transmedia productions.

Exploring Platforms
Media is discovering unique audiences and equally unique methods of
reaching these niche consumers. Students will marry content with
technology in order to understand the optimum means of engaging its
end user.

Module 3. The Business of Transmedia.

The Business Case for Transmedia
Students will study the key financial elements necessary to funding a
given transmedia project today including government subsidy and R&D
funding.

Module 4. Transmedia Project Design.

Developing a Transmedia Project
Student Team orientated strategy sessions combining classroom and
research work, TM teams will develop a potential project for future
production incorporating all of the tenants studied above, meaning,
expanded media content, audience engagement and interaction,
appropriate and delivery models technology and the financial business
case to justify the future production of their proposed project.

Transmedia Project Design 35%

Module 5. Project Sale.

Transmedia Project Presentation
Student teams present their proposed Transmedia Projects to a joint
industry-faculty - research group jury for evaluation and potential
funding.

Transmedia Production Proposal  30%

Peer Evaluation   10%


Sheridan Policies
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of Academic Honesty are advised to discuss them with the professor prior to submitting the assignment in question.

Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity, and other academic policies are available in the Sheridan policy website.
 
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