Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2013
Pre/Co/Equiv Notes: N/A
Advanced Television and Film
Course Leader or Contact: Tba
Status: Approved (APPR)
Section I Notes:
Learning is achieved through a combination of classroom sessions and
on-line studies, as determined by the course design. The hybrid model
anticipates 2 hours in classroom and 1 hour of virtual learning per week.
Sheridan students in the arts and technologies faculties produce
transmedia content in an interdisciplinary, collaborative environment.
Using hybrid educational methods, transmedia digital media content is
analysed by student teams. Each team develops its own transmedia
strategy for a future project, based upon its analysis of these new
innovative industry practices.
Sheridan students in the arts
and technologies faculties
produce transmedia content in
Using hybrid educational
methods, transmedia digital
media content is analysed by
student teams. Each team
develops its own transmedia
strategy for a future project,
based upon its analysis of
these new innovative industry
|Advanced Television and Film
||Program Coordinator: Jean Desormeaux
Course Critical Performance and Learning Outcomes
By the end of this course, students will have demonstrated the ability
to develop transmedia content for multiple platforms.
To achieve the critical performance, students will have demonstrated
the ability to:
1. Articulate expanded digital research on content and methods of
delivery across multiple media platforms.
2. Apply the seven principles of transmedia navigation to transmedia
3. Formulate key strategies in the development of a transmedia
project using media, gaming, web design and audience engagement
4. Marry content and workflow to appropriate delivery platforms.
5. Design a transmedia project
6. Create a transmedia production proposal.
Students demonstrate their learning in the following ways:
Students demonstrate their learning in the following ways:
1. Research and Analysis Project 25%
2. Transmedia Project Design 35%
3. Transmedia Production Proposal 30%
4. Peer Evaluation 10%
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2013
Professor: Multiple Professors
Jenkins, H. (2006, 2008) Convergence Culture, Where Old and New Media
NYU Press ISBN-13978-0814742952
Rose, F (2011) The Art of Immersion: How the Digital Generation is
remaking Hollywood, Madison Avenue and the Way we Tell Stories. W.W.
Norton & Co. 500 Fifth Ave NY 10110
Recommended Reading: Blogs and Sites
Jenkins, H. Confessions of an AcaFan (Blog)
Power to the Pixel (Website)
The Transmedia daily (Website)
Transmedia Storyteller (Website)
Applicable student group(s): Post-graduate students in the arts, technologies and business
faculties who wish to study advanced digital media practices.
Module 1: Introduction.
Introduction to Transmedia: New Story and Content Expansion
Students will study and compare traditional with "new" storytelling
practices and purposes.
Audience Engagement & Social Media
Students will examine the power of interactivity and consumer
engagement and how this phenomena is altering the direction of media,
the choice of technologies, the method of funding and of profit
Research and Analysis Project 25%
Module 2: Technologies & Workflows.
Understanding the Players & Roles; Analyzing the Case Studies
Production participants and project workflows are changing from the
hierarchical to the consortia model. Through case study, on-line
research and guest speaker exposure, students will walk step by step
through the creative and technical development and production process
of several transmedia productions.
Media is discovering unique audiences and equally unique methods of
reaching these niche consumers. Students will marry content with
technology in order to understand the optimum means of engaging its
Module 3. The Business of Transmedia.
The Business Case for Transmedia
Students will study the key financial elements necessary to funding a
given transmedia project today including government subsidy and R&D
Module 4. Transmedia Project Design.
Developing a Transmedia Project
Student Team orientated strategy sessions combining classroom and
research work, TM teams will develop a potential project for future
production incorporating all of the tenants studied above, meaning,
expanded media content, audience engagement and interaction,
appropriate and delivery models technology and the financial business
case to justify the future production of their proposed project.
Transmedia Project Design 35%
Module 5. Project Sale.
Transmedia Project Presentation
Student teams present their proposed Transmedia Projects to a joint
industry-faculty - research group jury for evaluation and potential
Transmedia Production Proposal 30%
Peer Evaluation 10%
The principle of academic honesty requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of Academic Honesty are advised to discuss them with the professor prior to submitting the assignment in question.
Sheridan is committed to provide a learning environment that respects the dignity, self esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity, and other academic policies are available in the Sheridan policy website.