Professional Business Communications
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2021
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Business, Business - Other Related, Business Communication Skills, Canadian Institute of Entrepre, Credit Union Institute of Cana, English - Communication, Leadership Development Series
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20210118_00
Status: Approved (APPR)

Section I Notes: Access to course materials and assignments will be available on Sheridan's Learning and Teaching Environment (SLATE). Students will need reliable access to a computer and the internet.

Section II: Course Details

Detailed Description
Solve communication situations by analyzing your intended audience, determining purpose and then applying appropriate business communication formats, including letters, memos and presentations. Practice individual and team communication skills and gain knowledge necessary for communication success.

Program Context

Business Program Coordinator(s): N/A

Business - Other Related Program Coordinator(s): N/A
This course is offered through the Faculty of Continuing and Professional Studies.

Business Communication Skills Program Coordinator(s): N/A
This is a compulsory component of the Business Writing program.

Canadian Institute of Entrepre Program Coordinator(s): N/A

Credit Union Institute of Cana Program Coordinator(s): N/A

English - Communication Program Coordinator(s): N/A

Leadership Development Series Program Coordinator(s): N/A

Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course, students will have demonstrated the ability to communicate business related information persuasively and in written and graphic formats.
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Explain how key changes in today's workplace affect communication.
  2. Demonstrate appropriate and effective writing and speaking strategies to solve business communication problems.
  3. Apply the basic principles of the business writing process to a variety of communication formats and audiences.
  4. Write letters requesting action, making claims, replying directly, communicating bad news and persuading readers to act.
  5. Modify communication strategies to accommodate other cultures.
  6. Apply the business communication writing process to letters, memos and on-line writing.
  7. Demonstrate effective business research methods using electronic databases and appropriate citation methods.
  8. Participate collaboratively within teams to create written and verbal material for presentations.
  9. Utilize appropriate software to produce professional business messages for a variety of purposes.
  10. Apply ethical decision making when communicating both face-to-face and in writing.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: ONLINE
 Assignment 1: Request or reply5.0%
 Assignment 2: Memo10.0%
 Assignment 3: Negative letter10.0%
 Blog project: Write a Blog on a business related topic (individual work)20.0%
 List of sources for project5.0%
 Persuasive letter or press release10.0%
 Persuasive e-presentation or podcast10.0%
 On-line review quizzes related to textbook readings 4 @ 5% (individual self assessment, open book)20.0%
 Discussion board (minimum of 5 postings to group discussions)10.0%

Evaluation Notes and Academic Missed Work Procedure:
Please note: Failure to collaborate in team work* may result in a zero grade for students who do not participate.

Evaluation Plan: IN-CLASS
 Assignment 1 Request or Reply Letter10.0%
 Assignment 2 e-mail or memo10.0%
 Assignment 3 Negative letter10.0%
 Individual Project: Project choices assigned by professor: a blog on assigned topic, OR presentation20.0%
 Business Research Project15.0%
 Persuasive presentation IN CLASS15.0%
 In class activities / assessments 4@5%20.0%

Evaluation Notes and Academic Missed Work Procedure:
Please note: Failure to collaborate in team work* may result in a zero grade for students who do not participate.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


Essential Employability Skills
Essential Employability Skills emphasized in the course:

  • Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication.
  • Communication Skills - Communicate clearly, concisely and correctly in the written, spoken, visual form that fulfills the purpose and meets the needs of the audience.

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

  • Challenge Exam

Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Print Instruction Mode Professor Applicable Student Group(s)
In-Class Multiple Professors Faculty of Continuing and Professional Studies In-Class students
Online Multiple Professors Faculty of Continuing and Professional Studies for ON-LINE students

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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