COMM70003
Business Writing Strategies
Sheridan
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 

Land Acknowledgement

Sheridan College resides on land that has been, and still is, the traditional territory of several Indigenous nations, including the Anishinaabe, the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the Credit First Nation. We recognize this territory is covered by the Dish with One Spoon treaty and the Two Row Wampum treaty, which emphasize the importance of joint stewardship, peace, and respectful relationships.

As an institution of higher learning Sheridan embraces the critical role that education must play in facilitating real transformational change. We continue our collective efforts to recognize Canada's colonial history and to take steps to meaningful Truth and Reconciliation.


Section I: Administrative Information
  Total hours: 48.0
Credit Value: 3.5
Credit Value Notes: N/A
Effective: Winter 2022
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Business Communication Skills, Canadian Institute of Manageme, Management Development Studies
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20220110_00
Status: Approved (APPR)

Section I Notes: This is an Algonquin College course that is offered through Sheridan CAPS. Students who register for the course through Sheridan will receive credit from Sheridan College only. Access to the course materials will be through OntarioLearn.com.

 
 
Section II: Course Details

Detailed Description
Effective and practical writing skills are important for successful communication in business. Students develop practical writing skills using basic word processing technology. They learn how to compose business correspondence including emails, memoranda, letters, and reports, with a focus on routine and persuasive messages. A review of basic grammar is also included.

Program Context

 
Business Communication Skills Program Coordinator(s): N/A
n/a

Canadian Institute of Manageme Program Coordinator(s): N/A
n/a

Management Development Studies Program Coordinator(s): N/A
n/a


Course Critical Performance and Learning Outcomes

  Critical Performance:
In this course, students develop practical writing skills using technology for successful communication in business. They learn how to compose business correspondence including e-mails, memoranda, letters, and reports with a focus on routine, persuasive, and negative messages. The course includes a review of grammar and mechanics.
 
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Review and apply the basic principles of English grammar and punctuation.
  2. Demonstrate an understanding of the principles of clarity, completeness, conciseness, correctness, and courtesy in business communications.
  3. Select and use appropriate formats for business writing.
  4. Draft and review routine and good-news memos and letters using the direct organizational pattern.
  5. Write effective business letters and memos that contain negative messages using the indirect organizational pattern.
  6. Use persuasive language in order to sell or promote products, ideas, services, etc.
  7. To gather relevant information from various sources and integrate it into targeted messages.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: ONLINE
 Assignment 1:10.0%
 Assignment 2:10.0%
 Assignment 3:10.0%
 Assignment 4:10.0%
 Discussions 1-5:20.0%
 Culminating Task40.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
THE FOLLOWING INFORMATION IS COURSE-SPECIFIC: Note: In all course work, students must comply with the conventions of standard English. LATE ASSIGNMENTS Students are responsible for meeting all course deadlines with respect to assignments, projects, and examinations. Assignments are due on the date specified on the course calendar and in the format indicated in assignment descriptions. All late assignments will be subjected to an immediate 10% penalty. The Student may submit the work within five days of the due date with a 10% penalty per day. After five days the assignment will not be accepted and a mark of zero will be recorded.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


 

Essential Employability Skills
Essential Employability Skills emphasized in the course:

  • Communication Skills - Communicate clearly, concisely and correctly in the written, spoken, visual form that fulfills the purpose and meets the needs of the audience.
  • Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication.
  • Critical Thinking & Problem Solving - Apply a systematic approach to solve problems.
  • Critical Thinking & Problem Solving Skills - Use a variety of thinking skills to anticipate and solve problems.
  • Information Management - Locate, select, organize and document information using appropriate technology and information systems.
  • Information Management Skills - Analyze, evaluate, and apply relevant information from a variety of sources.
  • Personal Skills - Manage the use of time and other resources to complete projects.
  • Personal Skills - Take responsibility for one's own actions, decisions, and consequences.

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

  • Other
    Notes:  This course is delivered through OntarioLearn at ontariolearn.com and is hosted by (Algonquin College) AL-ENL5012.

 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: Online
Professor: Multiple Professors
Resource(s):
Course material costs can be found through the Sheridan Bookstore

 TypeDescription
OptionalOtherTEXTBOOK: Impact AUTHOR: Margot Nothey PUBLISHER: Prentice EDITION: 9th ISBN: 978-0134712536

Applicable student group(s): All
Course Details:

MODULE 1
     - Understand and use the business communication process to write
       various business messages
     - The importance of planning
     - Adopting a problem-solving approach
     - Strategies for planning, drafting, revising, editing, and
       proofreading assorted business messages

MODULE 2
     - Use the principles of clarity, completeness, conciseness,
       correctness, and courtesy in business communications
     - Audience awareness
     - Awareness of tone
     - Awareness of different levels of language
     - Use of active and passive voice

MODULE 3
     - Write routine and good-news e-mails, memos, and letters using
       the direct organizational pattern
     - Use of the direct approach in routine business communication

MODULE 4
     - Write effective business letters and memos that contain
       negative messages using the indirect organizational pattern
     - Use of tact
     - The indirect structure in letters that convey a "bad news"
       message.

MODULE 5
     - Use persuasive language in order to sell or promote products,
       ideas, and services
     - Strategies for persuasion
     - Persuasive organizational structures

MODULE 6
     - Write effective resumes and cover letters, and prepare for a
       job interview.
     - Researching the job market
     - Resume principles, styles, and formats

MODULE 7
     - Review and apply the basic principles of English grammar and
       punctuation
     - Subject-verb and pronoun agreement
     - Pronoun reference errors
     - Sentence fragments and run-ons
     - Use of most important punctuation marks, including the comma,
       semicolon, colon, and period



Sheridan Policies

It is recommended that students read the following policies in relation to course outlines:

  • Academic Integrity
  • Copyright
  • Intellectual Property
  • Respectful Behaviour
  • Accessible Learning
All Sheridan policies can be viewed on the Sheridan policy website.

Appropriate use of generative Artificial Intelligence tools: In alignment with Sheridan's Academic Integrity Policy, students should consult with their professors and/or refer to evaluation instructions regarding the appropriate use, or prohibition, of generative Artificial Intelligence (AI) tools for coursework. Turnitin AI detection software may be used by faculty members to screen assignment submissions or exams for unauthorized use of artificial intelligence.

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.


[ Printable Version ]

Copyright © Sheridan College. All rights reserved.