BUSM70026
Fundamentals of Entrepreneurship
Sheridan
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 

Land Acknowledgement

Sheridan College resides on land that has been, and still is, the traditional territory of several Indigenous nations, including the Anishinaabe, the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the Credit First Nation. We recognize this territory is covered by the Dish with One Spoon treaty and the Two Row Wampum treaty, which emphasize the importance of joint stewardship, peace, and respectful relationships.

As an institution of higher learning Sheridan embraces the critical role that education must play in facilitating real transformational change. We continue our collective efforts to recognize Canada's colonial history and to take steps to meaningful Truth and Reconciliation.


Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2021
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Canadian Institute of Entrepre, Entrepreneurship and Small Bus, Marketing - Other Related
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20210118_00
Status: Approved (APPR)

Section I Notes: Access to course materials and assignments will be available on Sheridan's Learning and Teaching Environment (SLATE). Students will need reliable access to a computer and the internet.

 
 
Section II: Course Details

Detailed Description
Students learn to transfer their entrepreneurial aspirations into a business plan by gathering market research to compile business intelligence needed for identifying target markets, market share and market competition. Through self-reflection of one's entrepreneurial skills, students identify key attributes and skills needed to become a successful entrepreneur. Students learn the strategies of costing and pricing, how to begin a cash-flow forecast and the operational and implementation side of building a business. An entrepreneurial instructor/mentor assists students in reviewing and providing suggestions and guidance throughout the course.

Program Context

 
Canadian Institute of Entrepre Program Coordinator(s): N/A
n/a

Entrepreneurship and Small Bus Program Coordinator(s): N/A
This is a compulsory course in the Entrepreneurship and Small Business Recognition of Achievement offered through the Faculty of Continuing and Professional Studies.

Marketing - Other Related Program Coordinator(s): N/A
n/a


Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course, students will have demonstrated the ability to investigate the business environment including market research, costing, and pricing, in order to develop a preliminary business model.
 
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Identify personal qualities, motivation and behaviours associated with entrepreneurship to develop an entrepreneurial mindset.
  2. Reflect on personal soft skills and behaviours applicable to entrepreneurial behaviours and processes.
  3. Discuss the importance of bookkeeping skills and managing one's finances.
  4. Discuss legal requirements, government rules, regulations, policies and procedures as they pertain to self-employment.
  5. Articulate business ideas and goals to support the development of a preliminary business model.
  6. Investigate market competition, market share and target markets as components of a business plan.
  7. Perform a SWOT analysis to assess the strengths, weaknesses, opportunities and threats in a business venture.
  8. Perform costing, pricing and cash flow analysis to determine the viability of a business, using the template provided.
  9. Develop a preliminary operational plan including employee hiring, training, managing and retraining qualified staff.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: ONLINE
 Market Analysis15.0%
 Marketing Plan15.0%
 SWOT Analysis20.0%
 Analysis of Price & Cost25.0%
 Implementation Plan15.0%
 Self-assessment5.0%
 Need for Business Plan5.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by Continuing and Professional Studies. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.



Evaluation Plan: IN-CLASS
 Market Analysis15.0%
 Marketing Plan15.0%
 SWOT Analysis20.0%
 Analysis of Price & Cost25.0%
 Implementation Plan15.0%
 Self-assessment5.0%
 Need for Business Plan5.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
To encourage behaviours that will help students to be successful in the workplace and to ensure that students receive credit for their individual work, the following rules apply to every course offered within the Faculty of Continuing and Professional Studies. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the professor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. If an extension or make-up opportunity is approved by the professor as outlined below, the mark of zero may be revised by subsequent performance. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding weekends and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. 3. Students who miss a test or in-class/online activity or assignment or fail to submit an assignment on time due to exceptional circumstances are required to notify their professor in advance of the class whenever possible. A make-up test may be supplied for students who provide an acceptable explanation of their absence and/or acceptable documentation explaining their absence (e.g., a medical certificate). All make-up tests are to be written at a time and place specified by the professor upon the student¿s return. Alternately, students may be given an opportunity to earn the associated marks by having a subsequent test count for the additional marks. Exceptional circumstances may result in a modification of due dates for assignments. 4. Unless otherwise specified, assignments and projects must be submitted at the date and time specified by the instructor. 5. Students must complete every assignment as an individual effort, unless the professor specifies otherwise. 6. Since there may be instances of grade appeal or questions regarding the timely completion of assignments and/or extent of individual effort, etc., students are strongly advised to keep, and make available to their professor, if requested, a copy of all assignments and working notes until the course grade has been finalized. 7. There will be no resubmission of work unless this has been previously agreed to or suggested by the professor. 8. Students must submit all assignments in courses with practical lab and field components in order to pass the course. Notes: All assignments must be completed as individual or group efforts, based on the instructor's specifications. Assignments are due on the dates specified within the course. Late assignments may be subject to a penalty.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:


 

Essential Employability Skills
Essential Employability Skills emphasized in the course:

  • Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

  • Portfolio
    Notes:  

 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Print Instruction Mode Professor Applicable Student Group(s)
In-Class Multiple Professors Continuing & Professional Studies - In-class students
Online N/A Continuing & Professional Studies - Online students

Sheridan Policies

It is recommended that students read the following policies in relation to course outlines:

  • Academic Integrity
  • Copyright
  • Intellectual Property
  • Respectful Behaviour
  • Accessible Learning
All Sheridan policies can be viewed on the Sheridan policy website.

Appropriate use of generative Artificial Intelligence tools: In alignment with Sheridan's Academic Integrity Policy, students should consult with their professors and/or refer to evaluation instructions regarding the appropriate use, or prohibition, of generative Artificial Intelligence (AI) tools for coursework. Turnitin AI detection software may be used by faculty members to screen assignment submissions or exams for unauthorized use of artificial intelligence.

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.


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