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Detailed Description
In this course, students from different programs work in management
teams making business decisions in competition with other teams,
through the medium of a computer simulation. Student management teams
make a complete range of decisions (marketing, production, shipping,
human resources and finance) and must integrate these into a plan for
each year of company operations. The decisions of competing teams are
processed by the computer program, which generates various company
and industry reports detailing each company's results in terms of
sales, costs, profits and so on. For each year of company operations,
teams use these reports to complete a situation analysis, then
establish their objectives and strategies and make their decisions
for the next year. In addition, teams write a major business report
analyzing their past results and setting out their plans (objectives
and strategies) for the future.
Program Context
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| Business Admin Accounting |
Program Coordinator: Multiple |
This course is a component of
the third year of the
Business program and is a
graduation requirement in the
Accounting, E-commerce,
Finance, Human Resources and
Marketing options. The
course links with major
courses in accounting,
finance, human
resources and marketing; with
general business courses such
as economics, statistics and
business policy and with
communications courses such
as reports and presentations.
Coordinator: Sally Mitzel
| Business Admin Finance |
Program Coordinator: Multiple |
Same as Business
Administration - Accounting.
Coordinator: Upinder Bajwa
| Business Admin Marketing |
Program Coordinator: Multiple |
Same as Business
Administration - Accounting.
Coordinator: Doug Greenwood
| Business Human Resources |
Program Coordinator: Multiple |
Same as Business
Administration - Accounting.
Coordinator: John Hardisty
| E-commerce Management |
Program Coordinator: Multiple |
Same as Business
Administration - Accounting.
Coordinator: Jane Abromowitz
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Course Critical Performance and Learning Outcomes
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Critical Performance
By the end of this course and Applied Business Management 2, students
will have demonstrated the ability to participate as a member of a
management team responsible for the operations of a virtual company
in competition with other companies on a global scale.
Learning Outcomes
To achieve the critical performance, students will have demonstrated
the ability to:
1. Work productively together with members of a management team
consisting ofstudents from different Business Administration programs.
2. Use reports and statistics to determine past results for their
company, the reasons for those results, and their company's
strengths, weaknesses, opportunities and threats.
3. Plan future objectives for their company, and strategies for
achieving those objectives.
4. Execute their strategies by making detailed decisions concerning
marketing, manufacturing, production technology, plant capacity and
location, the workforce, and finance.
5. Write a report that details past results and the reasons for
these, identifiesthe company's strengths, weaknesses, opportunities
and threats, and establishes objectives and strategies for the future.
6. Demonstrate understanding of the interrelationships between the
various departments of an enterprise, and apply management principles
to the management of their company and to the resolution of any
conflicts.
7. Realistically assess their individual performance and that of
other team members, and implement appropriate change when indicated.
8. Manage time, human, physical and financial resources to achieve
individual, team and company goals.
9. Use computer technology for research, analysis and reporting.
10.Accept responsibility and demonstrate accountability for project
and time management and overall company success.
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Evaluation Plan
Students demonstrate their learning in the following ways:
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Each student will receive a final grade based upon a weighting of the
following factors:
Test 15%
Assignment(s) 20%
*Company Performance 25%
*Business Report(s) 30%
Administrative Assessment 10%
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100%
*Team marks in these categories will be adjusted based on a team
group peer evaluation.
Attendance:
Attendance is essential in this type of course where results are
dependent upon effective team work.
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Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:
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Essential Employability
Skills
Essential Employability Skills emphasized in the course:
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X
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Communication
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X
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Critical Thinking & Problem Solving
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X
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Interpersonal
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X
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Numeracy |
X
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Information
Management |
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Personal
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Notes: N/A
Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):
| Challenge Exam |
Portfolio |
Interview |
Other |
Not Eligible for PLAR |
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X |
Notes: N/A
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Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2008
Professor: Multiple Professors
Textbook(s): The simulation used is The Business Strategy Game by Arthur Thompson
and Greg Stappenbeck (McGraw Hill Irwin), which is available online
at www.bsg-online.com.
Business Strategy Game: Report Writing Guide
Applicable student group(s): Business Administration - Accounting, E-Commerce Management, Business
Administration - Finance, Business - Human Resources, Business
Administration - Marketing
Course Details:Week 1
Session Topics and Activities
Introduction to the course
Goals of the course
How the course is organized and scheduled
How the course is graded
Introduction to the Business Strategy Game simulation, the types of
strategic issues with which student management teams will be dealing,
and the types of decisions that they will be making
Week 2
Targeted Learning Outcomes
4, 6
Session Topics and Activities
Formation of student management teams and industries
Students register on the Business Strategy Game website
Students work on decision screen practice exercises, inputting
various decisions and reviewing the projected results of those
decisions.
Week 3
Targeted Learning Outcomes
1, 3, 4, 6
Session Topics and Activities
Students continue to practice making decisions using the BSG decision
screens.
Teams determine the names of their companies.
Game Administrator reviews the importance of teamwork and the
coordination of the decisions of various departments in the
management of a company.
Game Administrator explains and demonstrates the two steps in the
process of making decisions for a BSG company for a year:
(a) the Planning Sheet, on which the two most basic plans (for sales
and for production) are recorded and coordinated.
(b) the BSG decision screens, on which detailed decisions are
inputted to achieve the plans that were made on the Planning Sheet.
Teams begin the process of planning and making their decisions for
the first Trial Run, with the Game Administrator acting as "coach".
Week 4
Targeted Learning Outcomes
1, 3, 4, 6, 8, 10
Session Topics and Activities
Students write the test (on-line, open-book, 15 marks).
Teams complete their decisions for Trial Run #1 with the Game
Administrator acting as "coach", and save these decisions to the BSG
server.
Game Administrator processes the Trial Run decisions and reviews the
results in class (time permitting).
Week 5
Targeted Learning Outcomes
1, 2, 3, 4, 6, 8, 9, 10
Session Topics and Activities
Teams complete the general planning of their Trial Run #2 decisions
on their Trial Run Planning Sheet.
Teams complete the inputting of detailed decisions onto the BSG
decision screens.
Game Administrator circulates among the teams throughout this
process, acting as "coach".
Teams review the projected results of their decisions, then save
their decisions to the BSG server.
Game Administrator processes the results of the Trial Run and reviews
the results with the teams (time permitting).
Week 6
Targeted Learning Outcomes
1, 2, 5, 6, 8, 9, 10
Session Topics and Activities
Game Administrator demonstrates the approach to analyzing a company's
results in all areas of operations (situation analysis)
Teams work on the Trial Run Analysis Assignment (20 marks), which is
a complete situation analysis of their year 11 Trial Run results
Game Administrator acts as "coach" as teams work on the assignment.
Week 7
Targeted Learning Outcomes
1, 3, 4, 6, 7, 8, 9, 10
Session Topics and Activities
Teams hand in their Trial Run Analysis Assignments.
Students complete peer evaluations for the Trial Run Analysis
Assignments.
Teams complete their first set of permanent decisions, by:
(a) completing their year 11 Planning Sheet outlining their general
strategy for year 11,
(b) making decisions for year 11, and
(c) verifying those decisions by printing and reviewing a copy of
their Projected Company Reports.
Game Administrator circulates among the teams throughout this
process, acting as "coach".
Week 8
Targeted Learning Outcomes
1, 2, 3, 4, 6, 8, 9, 10
Session Topics and Activities
Teams review their year 11 results, and identify their major
strengths, weaknesses, opportunities and threats.
Teams develop a general plan for year 12 by completing a Planning
Sheet.
Teams input their decisions for year 12 and verify those decisions by
printing and reviewing a copy of their Projected Company Reports.
Game Administrator circulates among the teams throughout this
process, acting as "coach".
Week 9
Targeted Learning Outcomes
1, 2, 5, 6, 8, 9, 10
Session Topics and Activities
Teams begin work on their year 11-12 report (30 marks), which will
include both an analysis of past results and plans (objectives and
strategies) for the next three years.
Teams work on situation analysis of their companies' past results
(years 11 and 12) and SWOT analysis.
Game Administrator circulates among the teams throughout this
process, acting as "coach".
Week 10
Targeted Learning Outcomes
1, 2, 3, 4, 5, 6, 8, 9, 10
Session Topics and Activities
Teams continue to work on their year 11-12 report, specifically,
objectives for year 13 and for year 15, and strategies for achieving
those objectives.
Game Administrator circulates among the teams throughout this
process, acting as "coach".
Week 11
Targeted Learning Outcomes
1, 2, 3, 4, 5, 6, 8, 9, 10
Session Topics and Activities
Teams work on finishing their year 11-12 report, specifically,
editing each section, checking for accuracy and consistency between
sections, in terms of both content and appearance, assembling the
sections of the report into a single file, adding section titles,
editing the final draft of the entire report for appearance, in terms
of consistency of fonts, graphs, etc., adding page numbers, creating
a table of contents, doing a final read-through to check for
readability, flow, consistency, and appearance, and binding the
report
Game Administrator circulates among the teams throughout this
process, acting as "coach".
Week 12
Targeted Learning Outcomes
1, 2, 3, 4, 6, 7, 8, 9, 10
Session Topics and Activities
Teams hand in their reports on years 11-12.
Students complete peer evaluations for year 11-12 reports.
Student management teams analyze year 12 results, then complete and
submit their decisions for year 13.
Throughout this process, the Game Administrator circulates among the
teams, acting as "coach".
Game Administrator processes the year 13 results in class, and leads
a discussion of the results (time permitting).
Week 13
Targeted Learning Outcomes
1, 2, 3, 4, 6, 8, 9, 10
Session Topics and Activities
Student management teams analyze year 12 results, then complete and
submit their decisions for year 14.
Throughout this process, the Game Administrator circulates among the
teams, acting as "coach".
Game Administrator processes the year 14 results in class, and leads
a discussion of the results (time permitting).
Week 14
Targeted Learning Outcomes
1, 2, 6, 7
Session Topics and Activities
Game Administrator leads discussion of year 14 results.
Game Administrator provides operations marks for years 11-14, and
explains the calculation of the operations marks.
Students complete peer evaluations for year 11-14 decisions and
results.
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