ADVG70002
Marketing Promotion Strategies
Sheridan College Logo
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Spring/Summer 2019
Prerequisites: MKTG70018
Corequisites: N/A
Equivalents: N/A

Pre/Co/Equiv Notes: N/A

Program(s): Marketing & Sales Certificate
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version:
20190506_00
Status: Approved (APPR)

Section I Notes: This course is offered online. Access to the course materials will be available on Sheridan's Learning and Teaching Environment (SLATE). Online learning often involves assigned weekly readings, research, assignments, quizzes, and interactive and engaging activities such as discussion board participation and journal writing. Some courses may include live online class sessions which will involve learner participation. Students will need reliable access to a computer and the internet.

 
 
Section II: Course Details

Detailed Description
Develop an effective promotion plan for a brand or product. Learn strategies in integrated marketing communication, social media, public relations, target market segmentation, positioning for a brand, promotional objectives, and regulatory, ethical, and social issues within promotion management.

Program Context

 
Marketing & Sales Certificate Program Coordinator(s): N/A
This is a required course in the Marketing and Sales Certificate Program


Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course, students will have demonstrated the ability to produce a promotion plan for a brand.
 
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Apply the concept of integrated marketing communications as it relates to the development of a marketing promotion plan.
  2. Identify the role of consumer behaviour in the consumer buying process.
  3. Describe a suitable target market and positioning for a brand, based on market segmentation and competitive analyses.
  4. Differentiate various organizational structures and relationships that companies use for marketing communications.
  5. Develop promotional objectives for a brand to serve as benchmarks for promotional initiatives.
  6. Recommend promotional and public relations strategies to achieve specific promotional objectives for a brand/product.
  7. Discuss effective digital marketing strategies for use in a brand/products promotional mix.
  8. Discuss the regulatory, ethical, social and economic issues associated with promotion management.
  9. Develop a promotion plan for a brand/product, including a variety of promotional strategies with budget and rationale.
  10. Demonstrate professional behaviours, including: a. Working effectively in a team environment for all group assignments b. Meeting due dates. c. Producing professional quality reports and presentations. d. Exhibiting punctuality in all class and group activities. e. Using reference materials responsibly.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: ONLINE
 Group Promotion Plan48.0%
 Tests (2 x 10%)20.0%
 Journal Entries (7%)7.0%
 On-line Assignments (3x5%)15.0%
 On-line Discussions(5x2%)10.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by Continuing and Professional Studies. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.



Evaluation Plan: IN-CLASS
 Tests (3 x 15%)45.0%
 Group Promotion Plan40.0%
 Group Seminar Presentation10.0%
 In-class activities5.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by the Faculty of Continuing and Professional Studies 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

 

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

  • Challenge Exam
    Notes:  

 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Print Instruction Mode Professor Applicable Student Group(s)
In-Class Multiple Professors Faculty of Continuing and Professional Studies In-Class students.
Online Multiple Professors Continuing and Professional Studies Online students.

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.


[ Printable Version ]

Copyright © Sheridan College. All rights reserved.