ADVG70002
Marketing Promotion Strategies		 Sheridan
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 

Land Acknowledgement

Sheridan College resides on land that has been, and still is, the traditional territory of several Indigenous nations, including the Anishinaabe, the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the Credit First Nation. We recognize this territory is covered by the Dish with One Spoon treaty and the Two Row Wampum treaty, which emphasize the importance of joint stewardship, peace, and respectful relationships.

As an institution of higher learning Sheridan embraces the critical role that education must play in facilitating real transformational change. We continue our collective efforts to recognize Canada's colonial history and to take steps to meaningful Truth and Reconciliation.
Section I: Administrative Information
  Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2021
Prerequisites: MKTG70018
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Marketing & Sales Certificate
Program Coordinator(s): N/A
Course Leader or Contact: N/A
Version: 20210118_00
Status: Approved (APPR)

Section I Notes: Access to course materials and assignments will be available on Sheridan's Learning and Teaching Environment (SLATE). Students will need reliable access to a computer and the internet.
 
 
Section II: Course Details

Detailed Description
Develop an effective promotion plan for a brand or product. Learn strategies in integrated marketing communication, social media, public relations, target market segmentation, positioning for a brand, promotional objectives, and regulatory, ethical, and social issues within promotion management.

Program Context

 
Marketing & Sales Certificate Program Coordinator(s): N/A
This is a required course in the Marketing and Sales Certificate Program


Course Critical Performance and Learning Outcomes

  Critical Performance:
By the end of this course, students will have demonstrated the ability to produce a promotion plan for a brand.
 
Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

  1. Apply the concept of integrated marketing communications as it relates to the development of a marketing promotion plan.
  2. Identify the role of consumer behaviour in the consumer buying process.
  3. Describe a suitable target market and positioning for a brand, based on market segmentation and competitive analyses.
  4. Differentiate various organizational structures and relationships that companies use for marketing communications.
  5. Develop promotional objectives for a brand to serve as benchmarks for promotional initiatives.
  6. Recommend promotional and public relations strategies to achieve specific promotional objectives for a brand/product.
  7. Discuss effective digital marketing strategies for use in a brand/products promotional mix.
  8. Discuss the regulatory, ethical, social and economic issues associated with promotion management.
  9. Develop a promotion plan for a brand/product, including a variety of promotional strategies with budget and rationale.
  10. Demonstrate professional behaviours, including: a. Working effectively in a team environment for all group assignments b. Meeting due dates. c. Producing professional quality reports and presentations. d. Exhibiting punctuality in all class and group activities. e. Using reference materials responsibly.

Evaluation Plan
Students demonstrate their learning in the following ways:

 Evaluation Plan: ONLINE
 Group Promotion Plan48.0%
 Tests (2 x 10%)20.0%
 Journal Entries (7%)7.0%
 Online Assignments (3x5%)15.0%
 Online Discussions(5x2%)10.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by Continuing and Professional Studies. 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.



Evaluation Plan: IN-CLASS
 Tests (3 x 15%)45.0%
 Group Promotion Plan40.0%
 Group Seminar Presentation10.0%
 In-class activities5.0%
Total100.0%

Evaluation Notes and Academic Missed Work Procedure:
TEST AND ASSIGNMENT PROTOCOL The following protocol applies to every course offered by the Faculty of Continuing and Professional Studies 1. Students are responsible for staying abreast of test dates and times, as well as due dates and any special instructions for submitting assignments and projects as supplied to the class by the instructor. 2. Students must write all tests at the specified date and time. Missed tests, in-class/online activities, assignments and presentations are awarded a mark of zero. The penalty for late submission of written assignments is a loss of 10% per day for up to five business days (excluding Sundays and statutory holidays), after which, a grade of zero is assigned. Business days include any day that the college is open for business, whether the student has scheduled classes that day or not. An extension or make-up opportunity may be approved by the instructor at his or her discretion.

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:

 

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

  • Challenge Exam
    Notes:  
 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Print Instruction Mode Professor Applicable Student Group(s)
In-Class Multiple Professors Continuing and Professional Studies - In-Class Students
Online Multiple Professors Continuing and Professional Studies - Online Students

Sheridan Policies

It is recommended that students read the following policies in relation to course outlines:

  • Academic Integrity
  • Copyright
  • Intellectual Property
  • Respectful Behaviour
  • Accessible Learning
All Sheridan policies can be viewed on the Sheridan policy website.

Appropriate use of generative Artificial Intelligence tools: In alignment with Sheridan's Academic Integrity Policy, students should consult with their professors and/or refer to evaluation instructions regarding the appropriate use, or prohibition, of generative Artificial Intelligence (AI) tools for coursework. Turnitin AI detection software may be used by faculty members to screen assignment submissions or exams for unauthorized use of artificial intelligence.

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.
[ Printable Version ]

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