Sheridan Course Outlines

ADVG70000
Advertising and Sales Promotion

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2004
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Business Marketing
Program Coordinator(s): Doug Greenwood
Course Leader or Contact: Derek Barnes
Version: 1.0
Status: Approved (APPR)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Learn how to develop an effective communications plan. Skills in the development of creative communications techniques will be emphasized. Students learn how to apply fundamental principles and practices of marketing communications in a variety of industry, product, and service situations. These principles will be applied in a comprehensive communications plan.

Program Context

Business Marketing

Program Coordinator: Doug Greenwood

N/A

Course Learning Outcomes
Learning outcomes identify the critical performances, and the knowledge, skills and attitudes that successful students will have reliably demonstrated through the learning experiences and evaluation in the course. Successful students will have demonstrated the following:

 
            Knowledge
			
- the concept and application of integrated marketing communications.
- the advertising and promotion industry
- the communications process
- establishing objectives and budgetting for communications programs
- strategies and tactics for effective sales promotions in consumer 
  and business to business markets, for both products and services
- the internet and interactive media
- public relations, publicity, and corporate advertising
- social, ethical, and economic aspects of advertising and promotion 
- strategic planning in marketing communications
- application of market segmentation, target marketing, and 
  positioning concepts to marketing communications
- competitive analysis
- the role of coop advertising and point of purchase material
- event planning/sponsorship planning
- criteria for determining effective communications strategies

 
            Skills
			
- develop a communications plan for a given product or service
- design, (to the rough artwork stage) a sales promotion technique to
  achieve results in a given marketing situation
- apply appropriate criteria to the strategic development of 
  integrated promotion mixes for various product and service 
  situations
- interpersonal and group leadership skills
- event planning/sponsorship management
- evaluate results of communications activities
- communicating effectively, orally, and in writing
- thinking critically and creatively
- interpersonal and group leadership skills

 
            Attitudes
			
- willingness to explore imaginative options and solutions to 
  promotion opportunities
- confidence in making persuasive and creative promotion presentations
- teamwork, as demonstrated by behaviours such as active particiation 
  in group work

Evaluation Plan
Students demonstrate their learning in the following ways:

Students demonstrate their learning in the following ways:

1.  GROUP PROJECT:  Promotion Plan         35%
    (see hand-out)

2.  GROUP PRESENTATION:  (see hand-out)    15%

3.  TESTS:  (two tests 25% each)           50%
                                          ___
                                  Total   100%

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

Generic Skills
Generic Skills emphasized in the course:

X	communication - written	X	communication - oral	X	communication - visual
X	analytical	X	creative thinking	X	decision making
X	interpersonal	X	numeracy	X	organizational
X	problem solving	X	technological		other (see below)

Notes: N/A

General Education
This General Education course relates to the following themes as specified by the Ministry of Training, Colleges and Universities.

	asthetic appreciation		social understanding
	civic life		understanding science
	cultural understanding		understanding technology
	personal development		work and the economy

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam	Portfolio	Interview	Other	Not Eligible for PLAR
X		X

Notes: N/A

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.

Print	Effective Term	Professor	Applicable Student Group(s)
	Fall 2004	Multiple Professors	Business Administration -- Marketing
	Fall 2004	Multiple Professors	Business Administration -- Marketing

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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