Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2012
Professor: Multiple Professors
Textbook(s): Global Marketing, 6th edition, Pearson, 2011. Warren Keegan and Mark
Green
Applicable student group(s): Advertising Graduate Certificate students
Course Details:Week 1/Lesson 1:
Content: Orientation and Introduction into Advertising & the Global
Market, course overview and assignment review;
Learning Outcomes: LO1,2
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
On-Line learning activity & assessment "Canada as a Brand" case
study reading and discussion 2%;
Week2 /Lesson 2:
Topic: The Global Marketing Environment
Learning Outcome(s)LO 1, 2
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
Week 3/Lesson 3:
Topic: The social cultural setting, regulating global marketing;
Learning Outcome(s)LO 2,3, 4
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
On-Line learning activity & assessment "Barbie" case study reading
and discussion 2%;
Week 4/Lesson 4:
Topic: Segmenting, targeting & positioning in a global marketplace.
Learning Outcome(s)LO 4,5
Class room learning activity: In-class lecture, power point
presentation; research activity integrated with group ¿product¿
assignment;
On-Line learning activity & assessment "MTV" case study reading and
discussion 2%;
Week 5/Lesson 5 :
Topic: Product and brand decisions.
Learning Outcome(s)LO 4,5
Class room learning activity: In-class lecture, power point
presentation, group discussion, test review;
Week 6/Lesson 6:
Class room test # 1 - 25%
Learning Outcomes: LO 1, 2, 3, 4,
Week 7/Lesson 7:
Topic: Developing global advertising strategies.
Learning Outcome(s)LO 5
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
Week 8/Lesson 8:
Topic: Developing global public relations & publicity strategies;
Learning Outcome(s) LO6, LO 7
Class room learning activity: In-class lecture, power point
presentation, group discussion assignment workshop;
On-Line learning activity & assessment - Explore Strawberry Frog
website and answer on-line quiz 2%;
Week 9/Lesson 9:
Topic: Developing sales promotion, direct marketing and event
sponsorship strategies.
Learning Outcome(s)LO6, LO 7
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
Assignment Due - 20%
Week 10/Lesson 10:
Topic: The Global Electronics Marketplace.
Learning Outcome(s)LO4
Class room learning activity: In-class lecture, power point
presentation, activity, group discussion;
On-Line learning activity & assessment - Read "E-Bay in Asia" and
discuss 2%;
Week 11/Lesson 11:
Topic: Global marketing & communications and ethnicity in Canada.
Learning Outcome(s)LO2
Class room learning activity: In-class lecture, power point
presentation, group discussion test review;
Week 12/Lesson 12:
Class room test # 2 - 25%
Learning Outcomes: LO 4,5,6,7,
Week 13/Lesson 13:
Class room activity: Group Presentations - 20%
Learning Outcomes: LO 4,5,6,7,
Week 14/Lesson 14:
Class room activity: Group Presentations continue
Learning Outcomes: LO 4,5,6,7,
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