Sheridan Course Outlines

ADVG57370
Creative Communication Arts

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2013
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advertising-Account Management
Program Coordinator(s): Peggy Barnwell
Course Leader or Contact: Derek Chapman
Version: 1.0
Status: Approved - Under Rev (AREV)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Students learn how to develop the various creative elements of modern multimedia advertising based on sound strategic principles through interactive lectures, in-class activities and lab work. Students use their creative writing skills and industry design software to create effective advertising communications. Appropriate business attitudes and behaviors need to be demonstrated including meeting deadlines, proper meeting etiquette and techniques, professional presentations and the demonstration of respect for peers and their learning environment.

Program Context

Advertising-Account Management

Program Coordinator: Peggy Barnwell

This is a required course for students in the Advertising Account Management program. It is designed to develop creative thinking and design skills so that students are able to understand the creative development processes in the advertising industry and apply those principles in practice.

Course Critical Performance and Learning Outcomes

 Course Critical Performance & Learning Outcomes

Critical Performance 

By the end of this course, students will have demonstrated the 
ability to apply design and creative principles in the creation of 
strategic advertising messages.

1.  Apply design principles in typography and imagery.
2.  Create effective creative advertising executions.
3.  Analyze consumer information in the development of creative 
    materials.
4.  Apply consumer analysis in the development of creative executions.
5.  Prepare effective presentation material.
6.  Evaluate the effectiveness of creative advertising material.
7.  Design communication materials using current industry standard 
    software.
8.  Collaborate with fellow students in the development of advertising
    concepts.
8.  Meet deadlines and present advertising materials orally and 
    visually in a professional manner
10. Create self-promotional material.

Evaluation Plan
Students demonstrate their learning in the following ways:

Students demonstrate their learning in the following ways:

Assignments 50%
2 Creative projects (2 @ 25% each)

Group Work 30%
1 Creative campaign development and presentation

Lab Tests 20%
2 tests @ 10% each

Photoshop, Acrobat and InDesign tests

Deadlines are of vital importance in the advertising industry and 
the late penalties incurred for missing them are outlined in 
Advertising Program Expectations document.

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2013
Professor: Multiple Professors
Textbook(s):

N/A

Applicable student group(s): Advertising Account Management Graduate Certificate
Course Details:

Module 1 Introduction
-	Introduction to the course
-	Overview of assignments and tests
-	The creative elements involved in the creation of an 
         advertising campaign
-	The modern ad environment
-	Creative development and brainstorming.

Module 2 The Adobe Creative Suite 
-	Basic layout Design.
-	Basic typography.
-	An introduction to digital imagery.
-	PDF technology.
-	Photoshop and InDesign

Module 3 Print Communication
-	The Core Idea
-	Designing print elements around a single idea and position.
-	Creative and its relevance to the consumer.
-	Consumer experience and relationship with the product.

-	Lab Adobe test: 10%
-	Project 1:  25%


Module 4 Broadcast Material.
-	Introduction to creative elements for broadcast.
	-	Creating Radio and TV Commercials.
	-	Writing and timing commercials.
	-	Digital communication.

-	Group Project Presentations: 30%
-	Project 2: 25%
-	Lab Adobe Test: 10%

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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