Sheridan Course Outlines

ADVG50036
Creative Advertising Communications

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2012
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advertising Management
Program Coordinator(s): Peggy Barnwell
Course Leader or Contact: Derek Chapman
Version: 2.0
Status: Approved - Under Rev (AREV)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Students learn and apply proven creative and design principles to advertising communication materials including campaign material, presentations and self promotion. Students learn the basics of several current industry-leading image and design software programs and apply them in the preparation of advertising material. The focus of the course is on the application of sound design and creative principles to the creation of advertising communications. Students learn through mini-lectures, demonstrations, practical applications, labs, and in-class activities.

Program Context

Advertising Management

Program Coordinator: Peggy Barnwell

This is a required course for students in the Advertising Management program. This course is designed to add creative thinking and design skills so that students are able to implement their technical skills into campaign development projects and self-branding communication.

Course Critical Performance and Learning Outcomes

 Critical Performance:  By the end of this course, students will have 
demonstrated the ability to apply basic design and 
creative principles to the creation of advertising communication 
materials using current graphics software.

Learning Outcomes:  
To achieve the critical performance, students will have demonstrated 
the ability to:
1.  Apply basic design principles in typography and imagery.
2.  Design compelling creative and presentation materials.
3.  Defend the design appropriateness of the given solutions.
4.  Analyze the role of the consumer in the creative process.
5.  Evaluate the effectiveness of creative advertising elements.
6.  Create effective presentation material using 
    appropriate software. 
7.  Utilize current industry software to create projects and personal 
    promotion material.
8.  Demonstrate professional behaviour, including:
	- Working collaboratively
	- Meeting project due dates
	- Self-direction

Evaluation Plan
Students demonstrate their learning in the following ways:

Assignments (2 @ 20%)    40%
Presentations (2 @ 20%)  40%
Test                     20%
Total                   100%

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

Essential Employability Skills
Essential Employability Skills emphasized in the course:

	Communication		Critical Thinking & Problem Solving		Interpersonal
	Numeracy		Information Management		Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam	Portfolio	Interview	Other	Not Eligible for PLAR
	X

Notes: N/A

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2012
Professor: Derek Chapman
Textbook(s):

n/a

Applicable student group(s): Advertising Graduate Certificate
Course Details:

Description:

Module 1: Introduction to Creative development
Introduction to the course.
Materials and requirements, structure and deliverables.
Typography, colour and design principles.
Brief for multimedia campaign.
Evaluation of advertising creative.


Module 2: The Role of the Adobe Creative Suite
Adobe Creative Suite.
InDesign, Photoshop and Acrobat introduction.
Creating basic layout design. 
Idea Generation. 
Best practices and methods for creating effective advertising ideas.
Assignment - 20%


Module 3: Effective Creative Communication 
Portfolio and advertising campaign presentation fundamentals. 
Copywriting and the effective use of language in a business context.
The use of visuals.
Designing compelling presentations - 20%
Assignments - 20%


Module 4: Contemporary Creative Environment
The executional elements of a modern campaign. 
Information flow.
Branding in the modern advertising environment.
Creative innovation in modern advertising solutions.
Test 20%


Module 5: Wrap-up
Design and its role in effective communication. 
Conclusions.
Personal presentations of advertising campaign - 20%
Group critique of campaigns.

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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