Sheridan Course Outlines

ADVG26783
Advertising Layout and Copywriting 4

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2015
Prerequisites: (ADVG20417)
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advertising
Program Coordinator(s): Catherine Oliver
Course Leader or Contact: N/A
Version: 7.0
Status: Approved (APPR)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Students continue honing their practical writing and layout skills and an appreciation of the creative process through the development of television commercials. Students learn how to write effective scripts for this broadcast medium through the introduction of the visual components required for television advertising. Students learn the common design elements associated with the visualization and development of storyboards for client consideration. Emphasis is also given to integrating web and social networking elements into the creative mix. Through interactive lectures, workshops, group projects, in-class activities and lab sessions, students create written and visual solutions to various advertising challenges.

Program Context

Advertising

Program Coordinator: Catherine Oliver

This is the final course of the creative stream and builds on skills previously learned by providing practical skills in the creation of television commercials and integrated campaign creative materials allowing students to successfully contribute to the total advertising process.

Course Critical Performance and Learning Outcomes

 Critical Performance
By the end of this course, students will have demonstrated the 
ability to apply creative and analytical skills to produce effective 
advertising and marketing materials.

Learning Outcomes
To achieve the critical performance, students will have demonstrated 
the ability to:

1.   Develop visual and copy solutions for television and radio 
     commercials.
2.   Write accurately timed commercials.
3.   Create television and radio scripts within the standard 
     industry 
     format.
4.   Generate the components of an integrated advertising campaign.
5.   Evaluate the effectiveness of advertising campaign elements.
6.   Design communication materials using industry standard
     software.
7.   Relate creative solutions to the target group.
8.   Work collaboratively with fellow students.
9.   Present advertising materials orally and visually in a 
     professional manner.

Evaluation Plan
Students demonstrate their learning in the following ways:

Assignments         50%
2 Creative projects.
Group Work          20%
1 Creative campaign development and presentation.
Lab Tests           30%
Photoshop and InDesign in-class exercises and tests.

Appropriate business attitudes and behaviours need to be demonstrated 
including meeting deadlines, proper meeting etiquette and techniques, 
professional presentations and the demonstration of respect for peers 
and their learning environment. Deadlines are of vital importance in the 
advertising industry and the late penalties incurred for missing them 
are outlined in Advertising Program Expectations document.

A student must average at least 50% on the non-group components of 
the evaluation plan (as well as at least 50% overall)in order to
receive credit for this course)

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

Essential Employability Skills
Essential Employability Skills emphasized in the course:

	Communication		Critical Thinking & Problem Solving		Interpersonal
	Numeracy		Information Management		Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam	Portfolio	Interview	Other	Not Eligible for PLAR
X	X

Notes: N/A

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2015
Professor: Derek Chapman
Textbook(s):

Creative Strategy in Advertising by Jewler and Drewniany. Thomson 
Wadsworth.  ISBN 0-534-62510-X

Applicable student group(s): Advertising students.
Course Details:

Some details of this outline may change as a result of circumstances 
such as weather cancellations, College and student activities, and 
class timetabling.

Module 1 Introduction

-	Introduction to the course
-	Overview of assignments and tests
-	The creative elements involved in the creation of a  
        television commercial
-	The TV commercial brief
-	Photoshop and InDesign


Module 2 Television and Radio Commercials

-	Writing television commercial scripts
-	Formats and timing for TV scripts
-       Writing radio scripts
-	Visualizing and storyboarding for commercials
-       Production software for radio commercials
-	Types of TV commercial
-	Brief for Project #1
-	Photoshop and InDesign


Module 3 Campaign Development

-	The Idea
-	Designing common campaign elements
-	Relating the campaign to the target group
-	New media approaches to campaign development

-	Project 1 due Week 7 - 25%
-	Photoshop and InDesign tests week 6 & 7 - 15%


Module 4 Self Promotion

-	Self evaluation
-	Creating a self-promotional book
-	Developing a personal brand
-	Photoshop and InDesign
-	Project 2 due Week 12 - 25%
-	Photoshop and InDesign tests week 11 & 12 - 15%


Module 6 Summary and Conclusion

-	Review of topics and portfolios
-	Photoshop and InDesign
-	Group Project Presentations Due - 20%

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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