Sheridan Course Outlines

ADVG24857
Advertising Law , Ethics and Society

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2015
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advertising
Program Coordinator(s): Catherine Oliver
Course Leader or Contact: Yvonne Dineen
Version: 6.0
Status: Approved - Under Rev (AREV)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Advertising practitioners need to be mindful of both legal and ethical issues in the development of marketing communication strategies. This course explores these issues, with particular emphasis on promotional messages. Emphasis is placed on issues sourrounding gender advertising, promotional messages directed to children, sexual imagery, and the development of political, pharmaceutical and socially responsible advertisements. The learning environment for this course is characterized by lecture, classroom discussion and particularly, case study analysis.

Program Context

Advertising

Program Coordinator: Catherine Oliver

This is a required course in semester 6 of the Advertising program. It provides students knowledge of the legal and ethical concerns surrounding the advertising industry and the development of advertising campaigns. This learning will be used when developing their final pitch for Advertising Campaign Management.

Course Critical Performance and Learning Outcomes

 Critical Performance:  By the end of this course, students will have
demonstrated the ability to describe the legal and ethical issues
facing advertisers and agencies.

Learning Outcomes:  To achieve the critical performance, students will
have demonstrated the ability to:  

1.	Describe legislation effecting promotional messages in Canada
2.	Discuss ethical issues facing advertisers
3.	Describe options for making ethical choices
4.	Apply those options by requiring students to use them to 
        resolve conflicts of values
5.	Improve critical thinking skills and use them as tools of 
        analysis and evaluation
6.	Use their own experience and the experience of others as  
        evaluative tools for situations
7.	Evaluate the strengths or weaknesses of their own mechanism 
        of choice through both group interactions, role playing and 
        the employment of critical thinking strategies
8.	Decide, by being able to identify and evaluate their own  
        mechanisms of choice, if these mechanisms need modification, 
        what modifications are necessary and how they might be 
        modified 
9.	Demonstrate professional behaviours, including:
          - Willingness to work collaboratively
          - Commitment to meeting project due dates
          - Responsibility for self direction

Evaluation Plan
Students demonstrate their learning in the following ways:

Online activities (2 @ 1% each) 2%
Online discussion               2%
Quizzes (2 @ 2% each)           4%
Tobacco Letter                  2%
Task Force                     15%
Mid-term test                  15%
Assignment                     15%
Journal                        25%
Presentation                   20%

A student must average at least 50% on the non-group components of 
the evaluation plan (as well as at least 50% overall)in order to
receive credit for this course

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

Essential Employability Skills
Essential Employability Skills emphasized in the course:

	Communication		Critical Thinking & Problem Solving		Interpersonal
	Numeracy		Information Management		Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam	Portfolio	Interview	Other	Not Eligible for PLAR
X	X

Notes: N/A

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2015
Professor: Yvonne Dineen
Textbook(s):

Controversies in Contemporary Advertising, Kim Sheehan, SAGE
Publications Inc., 2004
Handouts, notes, articles

Applicable student group(s): Third Year Advertising Program
Course Details:

Module 1
Orientation
Program Overview Introduction
Importance of Law & Ethics
Those involved in the regulatory process
Advertising defined
Critique - evaluation matrix

Module 2
ASC - The Code
CRTC
Gender portrayal guidelines
Journal assignment discussed

Module 3
Consumer Culture
Advertising role in society
The Chinese Wall

Module 4
Tobacco Advertising

Module 5
Canadian Regulations

Module 6
Midterm test

Module 7
Alcohol advertising
Advertising Standards Council presentation

Module 8
Children and advertising
Product placement related in childrens' programming

Module 9
Strategic development assignment

Module 10
Pharmaceutical advertising

Module 11
Issues facing Canadian advertisers

Module 12
Final Presentations

Module 13
Final Presentations

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

[ Printable Version ]