ADVG23314
Global Communications		 Sheridan College Logo
 
  I: Administrative Information   II: Course Details   III: Topical Outline(s)  Printable Version
 
Section I: Administrative Information
  Total hours: 42.0
 Credit Value: 3.0
 Credit Value Notes: N/A
Effective: Winter 2016
Prerequisites: N/A
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advertising and Marketing Comm
Program Coordinator(s): Cathryn Oliver
Course Leader or Contact: Cathryn Oliver
Version: 5.0
Status: Approved (APPR)

Section I Notes: N/A
 
 
Section II: Course Details

Detailed Description
In this course students learn how to develop communications plans appropriate to the global marketplace. Emphasis will be placed on the assessment of promotional opportunities in international markets. A particular focus will be placed on political systems, new technologies, consumer behaviour and culture. The learning experience will be characterized by case study discussions in order to develop students' promotional planning skills in a variety of international business situations.

Program Context

 
Advertising and Marketing Comm Program Coordinator: Cathryn Oliver
This required subject for advertising students is intended to expand their knowledge and awareness of different cultures and communities internationally and in their own community. It also builds upon their generic skills in the areas of communication, interpersonal and personal skills.


Course Critical Performance and Learning Outcomes

  
 Critical Performance:   By the end of this course, students will have 
demonstrated the ability to distinguish the variances of 
communication techniques and strategies within various cultures and
effectively approach advertising within these geographic areas.

Learning Outcomes:  To achieve the critical performance, students will
have demonstrated the ability to:

1.  Identify political, economic, social, technological, legal and 
    environmental implications to advertising & marketing 
    communication in global markets. 
2.  Compare global promotional concepts, approaches and practices with
    those of the Canadian marketplace.
3.  Determine the impact of culture on marketing communications 
    through recognition of various elements of market assessment.
4.  Conduct research utilizing the internet, databases, periodicals, 
    trade publications, software and other secondary sources.
5.  Apply advertising & marketing communications concepts in various 
    international situations.
6.  Develop creative alternative approach solutions to communications 
    problems.
7.  Contribute to effective group processes for idea generation and 
    solving promotional problems.
8.  Identify cultural, social and legal implications for advertising, 
    marketing communications and the promotional mix in Quebec.
Evaluation Plan
Students demonstrate their learning in the following ways:

  
In-class global conference exercise (5%) week 3
Test #1 (20%) week 7 
Global Expansion Report (group)(25%) week 9 
Quebec Case Study (group) (10%) week 11 
Global Expansion Presentation (group) (20%) week 12
Test #2 (20%) week 13

A student must average at least 50% on the non-group components of 
the evaluation plan (as well as 50% overall) in order to receive credit 
for this course.
Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

 

Essential Employability Skills
Essential Employability Skills emphasized in the course:

  Communication   Critical Thinking & Problem Solving   Interpersonal
  Numeracy   Information Management   Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam Portfolio Interview Other Not Eligible for PLAR
X X      

Notes:  N/A
 
 
Section III: Topical Outline
Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Winter 2016
Professor: Multiple Professors
Textbook(s): 
N/A

Applicable student group(s): Advertising Marketing Communications - Management
 Course Details:
Module 1:
Content: Orientation and Introduction into Advertising & the Global 
Market, course overview and assignment review;
Classroom learning activity: In-class lecture, PowerPoint 
presentation, activity, group discussion.

Module 2:
Topic: The social cultural setting, regulating global marketing;
Classroom learning activity: In-class lecture, PowerPoint 
presentation, activity,  group discussion.

Module 3:
Global Conference Assignment - Mandatory Attendance 

Module 4:
Topic: The Connected Global Marketplace.
Classroom learning activity: In-class lecture, PowerPoint
presentation, activity, group discussion.

Module 5:
Topic: Segmenting, targeting & positioning in a global marketplace.
Classroom learning activity: In-class lecture, PowerPoint 
presentation; research activity 

Module 6:
Global Expansion Assignment Workshop - Group Idea Creation 

Module 7:
Topic: Developing global advertising strategies.
Classroom learning activity: In-class lecture, PowerPoint 
presentation, activity, group discussion.

Module 8:
Topic: Developing global public relations, publicity strategies & 
promotional strategies.
Classroom learning activity: In-class lecture, PowerPoint 
presentation, group discussion assignment workshop.

Module 9:
Topic: Topic: Canada's Diversity & Quebec
Classroom learning activity: In-class lecture, PowerPoint 
presentation, group discussion test review;

Module 10:
Marketing Communications in Quebec - In class case study assignment

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.


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