Sheridan Course Outlines

ADVG20025
Creative Development and Production

I: Administrative Information II: Course Details III: Topical Outline(s) Printable Version

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Fall 2007
Prerequisites: (ADVG26783)
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Advertising
Program Coordinator(s): Peggy Barnwell
Course Leader or Contact: Ian Fisher
Version: 2.0
Status: Approved (APPR)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Once an advertising message has been conceived, it must be produced to run in a medium. This course reviews the terminology and procedures for that production process, with special attention paid to producing material for print and broadcast media. This course also aims to enhance student technology knowledge and skills through the development and revision of advertising messages for both print and broadcast media.

Program Context

Advertising

Program Coordinator: Peggy Barnwell

This required course for advertising students takes the next step after creative development, the production of the creative execution and the challenges associated with that process.

Course Critical Performance and Learning Outcomes

 Critical Performance:  Upon successful course completion, students 
will have demonstrated the ability to describe the production process 
and demonstrate competence in the development of print and broadcast 
creative material using advertising industry software.

Learning Outcomes:  To achieve the critical performance, students will
have demonstrated the ability to:

1.	Describe key steps in the production of material for printing.
2.	Summarize the production of advertising for television and 
        radio.
3.	Describe the clearances necessary for TV and radio 
        commercials.
4.	Create print-ready advertising material, mindful of the needs 
        of printers and media.
5.	Demonstrate competence with relevant software for scanning, 
        screening and printing print advertising material.
6.	Perform basic audio and video editing on computer.
7.	Execute effective interpersonal and group leadership skills.

Evaluation Plan
Students demonstrate their learning in the following ways:

Radio commercial (individual)	20%
'Pitch' Video (team)		25%
3 Tests	   2 @ 20%  1 @ 15%	55%

Provincial Context
The course meets the following Ministry of Training, Colleges and Universities requirements:

Essential Employability Skills
Essential Employability Skills emphasized in the course:

	Communication		Critical Thinking & Problem Solving		Interpersonal
	Numeracy		Information Management		Personal

Notes: N/A

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Challenge Exam	Portfolio	Interview	Other	Not Eligible for PLAR
X	X

Notes: N/A

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Effective term: Fall 2007
Professor: Ian Fisher
Textbook(s):

Pocket Pal, International Paper
CARD (Canadian Advertising Rates & Data)

Applicable student group(s): Third Year Advertising Program
Course Details:

Week	Class

1	The production process	
        Lab:  Computer multi-media files

2       Audio files
        Lab:  Audacity

3       Video files, codecs
        Lab:  Audacity

4	Broadcast clearance, online
        Lab:  GarageBand		

5	Print production process, type
	Lab:  Video files
        Assignment:  Radio spot	            20%

6	Reproducing images	
        Lab:  iMovie

7	Colour separation
	Lab:  iMovie	

8	Printing methods
       	Lab:  Video editing time		

9	Paper, Finishing
        Lab:  Video editing time
        Assignment:  'Pitch' video 	25%

	Nov 8/9  Graphic Canada trade show Field Trip		

10	Pre-flight file checks
        Lab:	Adobe Acrobat	

11	CARD & production
        Lab:  	Adobe Acrobat
	Assignment:  Test 1 (online)	20%

12	Re-sizing print ad material 
        Lab:	Adobe Acrobat	

13	Re-sizing practice
        Lab: 	Adobe Acrobat	
        Assignment:  Acrobat hands-on test    15%
	
14	Final Test (in class)
        Lab:  	Software review
        Assignment:  Final test	              20%

Sheridan Policies

All Sheridan policies can be viewed on the Sheridan policy website.

Academic Integrity: The principle of academic integrity requires that all work submitted for evaluation and course credit be the original, unassisted work of the student. Cheating or plagiarism including borrowing, copying, purchasing or collaborating on work, except for group projects arranged and approved by the professor, or otherwise submitting work that is not the student's own, violates this principle and will not be tolerated. Students who have any questions regarding whether or not specific circumstances involve a breach of academic integrity are advised to review the Academic Integrity Policy and procedure and/or discuss them with the professor.

Copyright: A majority of the course lectures and materials provided in class and posted in SLATE are protected by copyright. Use of these materials must comply with the Acceptable Use Policy, Use of Copyright Protected Work Policy and Student Code of Conduct. Students may use, copy and share these materials for learning and/or research purposes provided that the use complies with fair dealing or an exception in the Copyright Act. Permission from the rights holder would be necessary otherwise. Please note that it is prohibited to reproduce and/or post a work that is not your own on third-party commercial websites including but not limited to Course Hero or OneNote. It is also prohibited to reproduce and/or post a work that is not your own or your own work with the intent to assist others in cheating on third-party commercial websites including but not limited to Course Hero or OneNote.

Intellectual Property: Sheridan's Intellectual Property Policy generally applies such that students own their own work. Please be advised that students working with external research and/or industry collaborators may be asked to sign agreements that waive or modify their IP rights. Please refer to Sheridan's IP Policy and Procedure.

Respectful Behaviour: Sheridan is committed to provide a learning environment that supports academic achievement by respecting the dignity, self-esteem and fair treatment of every person engaged in the learning process. Behaviour which is inconsistent with this principle will not be tolerated. Details of Sheridan's policy on Harassment and Discrimination, Academic Integrity and other academic policies are available on the Sheridan policy website.

Accessible Learning: Accessible Learning coordinates academic accommodations for students with disabilities. For more information or to register, please see the Accessible Learning website (Statement added September 2016)

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Any changes to course curriculum and/or assessment shall adhere to approved Sheridan protocol. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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