Sheridan Course Outlines

Land Acknowledgement

Sheridan College resides on land that has been, and still is, the traditional territory of several Indigenous nations, including the Anishinaabe, the Haudenosaunee Confederacy, the Wendat, and the Mississaugas of the Credit First Nation. We recognize this territory is covered by the Dish with One Spoon treaty and the Two Row Wampum treaty, which emphasize the importance of joint stewardship, peace, and respectful relationships.

As an institution of higher learning Sheridan embraces the critical role that education must play in facilitating real transformational change. We continue our collective efforts to recognize Canada's colonial history and to take steps to meaningful Truth and Reconciliation.

Section I: Administrative Information

Total hours: 42.0
Credit Value: 3.0
Credit Value Notes: N/A
Effective: Winter 2025
Prerequisites: MGMT53567
Corequisites: N/A
Equivalents: N/A
Pre/Co/Equiv Notes: N/A

Program(s): Interactive Media Management
Program Coordinator(s): Andrew Smyk
Course Leader or Contact: Andrew Smyk
Version: 20250106_01
Status: Approved (APPR)

Section I Notes: N/A

Section II: Course Details

Detailed Description
Students prepare interactive digital products using best practices utilizing strategic planning, content development, communications, branding and storytelling. Assess existing content and make recommendations to match existing demographics, brand messaging and content presentation to enhance engagement and delivery through storytelling across multiple platforms and transmedia. In addition, IMM alumni and professionals will guest lecture on a variety of topics, including content strategy and industry trends.

Program Context

Interactive Media Management	Program Coordinator(s): Andrew Smyk
This program focuses on the most popular and current tools. This course helps students see beyond the current tools and diversify to maintain a broader perspective. This newfound perspective will help the students and the industry grow with an infusion of creativity and entrepreneurialism while working in interdisciplinary and interprofessional group environment.

Course Critical Performance and Learning Outcomes

	Critical Performance:
	By the end of this course, students will have demonstrated the ability to initiate, plan, execute, monitor and manage an advanced interactive multimedia projects for Web and Mobile.

Learning Outcomes:

To achieve the critical performance, students will have demonstrated the ability to:

Define product and content strategies.
Define content goals for digital products.
Apply research methodologies and applications.
Research and develop solutions to ethical and professional issues arising in an online environment.
Define and review digital content strategy solutions.
Develop complete product content specifications consistent with user requirements and industry best practices.
Manage products utilizing best practices for tracking methodologies and tools.
Proactively manage product delivery risk.
Create a tailored content strategy for a digital product.
Analyze business and product design cases to identify risk, problems and solutions.
Recommend content strategy decisions based on research and strategies analysis.
Present content strategy concepts and ideas to user groups and stakeholders.

Evaluation Plan
Students demonstrate their learning in the following ways:

Evaluation Plan: IN-CLASS

	LinkedIN/Resume/Social Media	20.0%
	Project Plan	20.0%
	Social Media Management	20.0%
	Portfolio	20.0%
	Portfolio Night	20.0%
	Total	100.0%

Evaluation Notes and Academic Missed Work Procedure:

Students must submit/complete all assignments, in-class activities and projects by the scheduled due date and write all tests on the specified date/time. Exceptions will only be made under extraordinary circumstances. 

Refer to the School of Applied Computing's Academic Procedures for Evaluations for more details regarding missed work: Procedures for Evaluations

Provincial Context
The course meets the following Ministry of Colleges and Universities requirements:

Essential Employability Skills
Essential Employability Skills emphasized in the course:

Communication Skills - Communicate clearly, concisely and correctly in the written, spoken, visual form that fulfills the purpose and meets the needs of the audience.
Personal Skills - Manage the use of time and other resources to complete projects.
Numeracy - Execute mathematical operations accurately.
Interpersonal Skills - Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
Interpersonal Skills - Show respect for the diverse opinions, values, belief systems, and contributions of others.
Information Management - Locate, select, organize and document information using appropriate technology and information systems.
Information Management Skills - Analyze, evaluate, and apply relevant information from a variety of sources.
Critical Thinking & Problem Solving - Apply a systematic approach to solve problems.
Critical Thinking & Problem Solving Skills - Use a variety of thinking skills to anticipate and solve problems.
Communication Skills - Respond to written, spoken, or visual messages in a manner that ensures effective communication.
Personal Skills - Take responsibility for one's own actions, decisions, and consequences.

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) - Office of the Registrar

Not Eligible for PLAR

Section III: Topical Outline

Some details of this outline may change as a result of circumstances such as weather cancellations, College and student activities, and class timetabling.
Instruction Mode: In-Class
Professor: Multiple Professors
Resource(s):
Course material costs can be found through the Sheridan Bookstore

	Type	Description
Optional	Other	No Textbook. Course material and references are provided online.

Applicable student group(s): Interactive Media Management
Course Details:

MODULE 1:
Topics: Building a Resume, Job Search Strategies, Content Metrics and Analysis
Assignment 1: LinkedIN, Resume and Social Media Profiles

MODULE 2:
Topics: Freelancing versus Contract Work versus Employment, Business, Considerations, Communication and Content Strategies
Guest Lecturer
Assignment 2: Product Proposal

MODULE 3:
Topics: Time Management, Cost Factors, Contracts, Budgets
Guest Lecturer
Evaluation: Interaction Designs - Mobile Project
Assignment 3: Product Wireframes - Version 01

MODULE 4:
Topics: Version Control and Version Control Tools
Guest Lecturer
Assignment 4: Product Wireframes - Version 02

MODULE 5:
Topics: Open House Planning, Continuing Education, New Technologies
Guest Lecturer
Personal Product, Group Product, Portfolio, Resume

Sheridan Policies

It is recommended that students read the following policies in relation to course outlines:

Academic Integrity
Copyright
Intellectual Property
Respectful Behaviour
Accessible Learning

All Sheridan policies can be viewed on the Sheridan policy website.

Appropriate use of generative Artificial Intelligence tools: In alignment with Sheridan's Academic Integrity Policy, students should consult with their professors and/or refer to evaluation instructions regarding the appropriate use, or prohibition, of generative Artificial Intelligence (AI) tools for coursework. Turnitin AI detection software may be used by faculty members to screen assignment submissions or exams for unauthorized use of artificial intelligence.

Course Outline Changes: The information contained in this Course Outline including but not limited to faculty and program information and course description is subject to change without notice. Nothing in this Course Outline should be viewed as a representation, offer and/or warranty. Students are responsible for reading the Important Notice and Disclaimer which applies to Programs and Courses.

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