Knowledge
			
* Define advertising and promotion
* Be aware of the social and ethical implications 
  of advertising.
* Define marketplace position and characterize 
  its relationship to advertising.
* Identify a variety of advertising sectors.
* Discuss appropriate budget and financial 
  scenarios.
* Recognize effective advertising layout and 
  copywriting techniques.
* Examine advertising laws, regulations, and 
  guidelines.
* Identify types and roles of various media.
* Be cognizant of the choice of alternative 
  advertising methods.
* List the types of advertising evaluation 
  methods available.

 
            Skills
			
* Determine the role of advertising in general 
  and the relationship to cosmetics specifically.
* Evaluate advertising for correct application of 
  legal and ethical guidelines.
* Analyze and evaluate an advertising campaign 
  with regard to societal issues.
* Determine the appropriate advertising position 
  for a business.
* Evaluate the scope of advertising sectors.
* Plan and execute effective copywriting and 
  layout techniques.
* Create and implement appropriate budgeting 
  strategies.
* Determine and select the appropriate 
  advertising medium.
* Analyze advertising research/evaluation 
  methods.
* Plan and implement an effective learner 
  directed seminar.

 
            Attitudes
			
* Participating in class activities and exercise 
  in a positive and proactive manner.
* Appropriate completion of course material.
* Meeting assigned course and assignment 
  deadlines.

Media Kit/or Test                   Week 9             30%
Seminar                             Week 10-13         30%
In class activities and exercises   Ongoing            15%
Independent Case Book               Week 13            25%
                                                      ____
                                             TOTAL    100%

ASSIGNMENT CRITERIA:  See the end of Section III

ASSESSMENT PROTOCOL

1.  Students who miss a test for unforeseen circumstances with an
    acceptable and, where requested, documented explanation can write
    a make-up test with no penalty.  There may be time limits
    concerning the writing of the make-up test.  Students who are not
    able to submit assignments on time due to health or medical 
    reasons need to negotiate with the professor ahead of time or, if 
    that is not possible, submit documented explanation.

2.  Late Assignment Penalty:  Students who fail to submit work on 
    time or in the format requested, are subject to the late 
    assignment penalty.  The penalty is a 10% per day reduction in the
    value of the student's grade for up to five business days
    (excludes weekends or holidays).  After that point, the work is
    worth zero percent.

3.  Students are expected to keep a copy of the assignment and/or
    working notes for each assignment until the grade has been
    received.  The professor may ask for submission of the working
    notes at any time during the course.

Generic Skills
Generic Skills emphasized in the course:

Notes: N/A

General Education
This General Education course relates to the following themes as specified by the Ministry of Training, Colleges and Universities.

Prior Learning Assessment and Recognition
PLAR Contact (if course is PLAR-eligible) : Office of the Registrar
Students may apply to receive credit by demonstrating achievement of the course learning outcomes through previous relevant work/life experience, service, self-study and training on the job. This course is eligible for challenge through the following method(s):

Notes:  N/A